SEO (Meta Ads & Google Ads)

4 days ago

Mohali Punjab, India Zouma Full time

**Key Responsibilities**
- **Campaign Strategy & Execution**: Plan, launch, and manage end-to-end paid advertising campaigns across **Google Ads** (Search, Display, Video) and **Meta Ads** (Facebook, Instagram) to drive qualified patient leads.
- **Compliance & Ethics**: Ensure all campaigns, creatives, and landing pages strictly adhere to **GDPR, HIPAA guidelines (where applicable)**, and U.K. advertising regulations concerning medical services and patient privacy.
- **Optimization & ROI**: Continuously monitor and optimize bidding strategies, budgets, and audience targeting to achieve aggressive targets for **CPL (Cost Per Lead)** and maximize **ROAS (Return on Ad Spend)**.
- **Testing & Iteration**: Conduct rigorous **A/B testing** on ad copy, visuals (especially for sensitive content), and landing page flows to improve conversion rates while maintaining compliance.
- **Tracking & Reporting**: Implement and manage conversion tracking (Meta Pixel, Google Tag Manager, etc.), analyze performance using GA4, and provide clear, actionable reports focused on lead quality and conversion efficiency.
- **Collaboration**: Work closely with the content and creative teams to develop compliant, high-performing assets for the healthcare niche.

**Required Skills & Qualifications**
- **Experience**:Minimum 3+ years** of dedicated, hands-on experience managing and scaling PPC campaigns.
- **Platform Mastery**: Expert proficiency in **Google Ads** and **Meta Business Suite**.
- **Industry Experience**: Proven experience or deep familiarity with the **Healthcare, Pharma, or Medical Services industry** is highly preferred.
- **Compliance Knowledge**: Strong understanding of the necessity of **GDPR/data privacy** rules in advertising, particularly when targeting the U.K. market.
- **Analytics**: Strong proficiency with **Google Analytics (GA4)** and data attribution models.
- **Attributes**: Detail-oriented, highly analytical, and committed to ethical advertising practices.

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

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