PPC Executive

1 day ago

Mohali Punjab, India Pronota Full time

**About Us**

**Key Responsibilities**
- Plan, create, and execute paid advertising campaigns across **Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram Ads), and other platforms**.
- Write compelling ad copies, test creatives, and optimize targeting to maximize conversions.
- Conduct keyword research, audience segmentation, and competitor analysis to improve ad performance.
- Monitor campaign performance on a daily/weekly basis and make data-driven optimizations.
- Track KPIs like CTR, CPC, ROAS, CPA, AOV, and report actionable insights.
- Manage budgets effectively to achieve maximum ROI.
- Collaborate with the content and design team to align creatives with campaign objectives.
- Stay updated on industry trends, new ad formats, and platform updates.
- Work independently to set up, run, and scale campaigns without constant supervision.

**Key Requirements**
- 1.5 - 2 years of proven experience in **Google Ads & Meta Ads campaign management**.
- Strong understanding of PPC metrics (ROI, ROAS, AOV, CTR, CPC, CPA, etc.).
- Experience with ad copywriting, A/B testing, and campaign scaling.
- Hands-on experience with **Google Analytics, Tag Manager, Conversion Tracking, and Pixel setup**.
- Ability to analyze data and prepare performance reports.
- Self-starter who can manage campaigns independently.
- Strong communication and analytical skills.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

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