Paid Media Executive

6 days ago

Mumbai Maharashtra, India BC Web Wise Full time

**About the Role:

-**:
**Key Responsibilities:

-**:
**1. Campaign Strategy and Execution**:Plan and execute AdWords, Yahoo, and YouTube TrueView campaigns.Optimize performance through platform-specific strategies.

**2. Facebook Integration and Management**:Manage and optimize Facebook campaigns in alignment with overall strategy. Integrate insights for cross-platform synergy.

**3. Web Analytics and Insights**:Analyze web analytics reports for actionable insights.Translate data into optimization strategies.

**4. Campaign Management and Optimization**:Proactively manage campaigns for maximum ROI.Continuously optimize based on performance metrics.

**5. Client Servicing and Collaboration**:Provide exceptional client service and collaborate with internal and client teams.

**6. Excellence in Delivery**:Strive for award-worthy work through innovation and creativity.

**7. Collaborative Approach**:Work closely with digital planners and brand teams for integration.

**8. Comprehensive Reporting**:Generate detailed reports on a daily, weekly, and monthly basis.Provide actionable insights for future strategies.

**9.Competition Tracking and Analysis**:Monitor competitor activity for informed strategy refinement.

**10.**Develop compelling media pitch decks as required to support campaign proposals and client presentations.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 2'“3 years of proven experience in managing paid media campaigns.
- Proficiency in Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
- Strong analytical skills with experience using tools like Google Analytics, Data Studio, or similar.
- Excellent understanding of digital marketing KPIs.
- Strong attention to detail, organizational skills, and time management.
- Certification in Google Ads or Meta Blueprint is a plus.

Skills facebook integration and management paid media google analytics facebook ads manager data studio google ads linkedin campaign manager strategy campaigns facebook meta ads web analytics digital marketing kpis
- media planning

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