Marketing Executive- Overseas Education

4 days ago

Deccan Gymkhana Pune Maharashtra, India Career i Learning Full time

Summary ;

**Key Responsibilities**:

- **Digital Marketing & Campaigns**:

- Manage the company's social media platforms (Facebook, Instagram, LinkedIn, etc.) to engage with prospective students.
- Monitor, analyze, and report the performance of campaigns and adjust strategies as needed.
- **Content Creation & Management**:

- Create engaging content, including blogs, videos, infographics, and social media posts, related to overseas education.
- Collaborate with graphic designers and content writers to ensure visually appealing and informative material.
- Update and maintain the company’s website with fresh and relevant content.
- **Lead Generation & Conversion**:

- Develop strategies to generate leads through online and offline marketing efforts.
- Monitor lead generation channels, follow-up on leads, and convert them into potential clients.
- Work closely with the counseling team to optimize the lead conversion process.
- **Event & Webinar Management**:

- Organize and promote events such as webinars, seminars, and open days to attract students interested in overseas education.
- Coordinate participation in education fairs and expos to generate brand awareness.
- **Market Research & Competitor Analysis**:

- Conduct market research to identify trends, preferences, and new opportunities in overseas education.
- Monitor competitors' activities and adjust marketing strategies accordingly.
- **Qualifications & Skills**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 1+ years of experience in marketing, preferably in the education or service sector.
- Understanding of digital marketing tools, including Google Analytics, SEO, SEM, and social media platforms preferred.
- Excellent verbal and written communication skills.
- Creative and innovative mindset with the ability to generate new ideas for marketing campaigns.
- Strong analytical skills with the ability to interpret data and metrics.
- Ability to work independently and as part of a team.

**Preferred**:

- Experience in the education sector, particularly overseas education.
- Familiarity with content management systems and customer relationship management (CRM) tools.
- Knowledge of overseas education and visa.

**Benefits**:

- Competitive salary.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.

Pay: ₹12,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (required)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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