Performance Marketing Executive
2 days ago
At **Mentoria Overseas Education**, we guide students toward their dream universities abroad through expert counselling, personalized admission support, and end-to-end visa assistance. We are now expanding our digital team and looking for a **Performance Marketing Executive** who can scale our online presence and generate quality leads through data-driven campaigns.
**Key Responsibilities**:
- Plan, execute, and optimize **paid campaigns** across Google Ads, Meta Ads, and other digital platforms.
- Monitor campaign performance, analyze metrics (CPC, CTR, ROAS, conversions), and make data-backed recommendations.
- Manage budgets efficiently to ensure maximum ROI.
- Work closely with content and design teams to develop compelling ad creatives and landing pages.
- Track conversions and implement remarketing strategies.
- Generate weekly and monthly performance reports for management.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
**Requirements**:
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in **performance marketing / paid ads / lead generation**.
- Proven track record of managing Google and Meta (Facebook/Instagram) ad campaigns.
- Strong analytical and reporting skills.
- Proficiency in Google Analytics, Tag Manager, and Meta Business Suite.
- Excellent communication and teamwork skills.
Pay: ₹300,000.00 - ₹400,000.00 per year
Work Location: In person
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