PPC Executive

2 weeks ago

Pune, India HireZi Full time

**Job Category**:Digital MarketingPaid Marketing**Job Type**:Full Time**Job Location**:Pune**Remote**:Work from Office**Client Domain**:E-commerce**Client Size**:Start-upThis company has a large variety of couple t-shirts, family t-shirts, sibling t-shirts, pride t-shirts, printed t-shirts for both men & women, loungewear, sleepwear, nightwear for women & children, shorts and joggers,best friends t shirts. They specialize into matching outfits for family and matching outfits for couples. All their products have been using super combed cotton and high quality dye, under their supervision to ensure consistently amazing quality and comfort. They try to target all your needs and preferences.

**Role**: PPC Executive

**Experience**: 1 to 3 years

**Location**: Pune

**Working**: 6 days working

**Current CTC**: 4 LPA to 5 LPA

**Responsibilities**:

- Develop and execute PPC campaigns across various platforms including Google Ads, Bing Ads, and social media platforms.
- Conduct keyword research, ad copywriting, A/B testing, and optimization to improve campaign performance.
- Create and manage campaign budgets and forecasts to ensure maximum ROI.
- Monitor and analyze campaign performance data to identify areas for improvement and adjust strategy accordingly.
- Collaborate with the content team to create landing pages and ad copy that align with campaign objectives and target audience.
- Stay up-to-date with PPC industry trends, best practices, and emerging technologies to continually improve campaign performance.
- Generate regular reports to communicate campaign performance, insights, and recommendations to stakeholders.
- Provide regular analysis and recommendations for improvement of our PPC campaigns to management.

Qualifications:

- Bachelor’s degree in marketing, advertising, or a related field.
- Minimum of 1-3 years of experience in managing PPC campaigns, preferably for e-commerce websites.
- Expertise in Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills with experience in data analysis and reporting.
- Excellent communication and collaboration skills with the ability to work cross-functionally with different teams.
- Passion for staying up-to-date with the latest PPC industry trends and technologies.
- Experience with jewellery or luxury brands is a plus.

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