PPC Executive

2 days ago

Pune, India Kalpins Marketing Solutions Full time

**Job Brief**:
Kalpins is looking for a PPC (Pay Per Click) Executive to run and manage PPC campaigns.

Your day-to-day operations will involve crafting PPC campaigns as per client requirements, executing and managing them, regularly reporting performance to clients as well as managing the campaign budgets delivering expected outcomes.
You must have a thorough understanding of Search Engine Marketing (SEM), including Search Engine Optimization (SEO). You must have strong analytical skills driven by sound logic and reasoning. A strong understanding of Business Statistics is a plus.

As an Executive, your primary responsibility would be to ensure all the PPC campaigns yield desired results while maximizing the return on investment.

**Responsibilities**:

- Participate in formulating effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Create regular reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce the risk of click fraud.
- Keep abreast of PPC and SEM trends.

**Requirements and skills**
- Proven 1-2 yrs of experience as a PPC Digital Marketer.
- Excellent data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo).
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Understanding HTML and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Analytical approach with strong logic and reasoning.
- BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus.

**Salary**: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 2 years (preferred)

Expected Start Date: 01/10/2021

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