Demand Generation Executive

2 weeks ago

Mohali Punjab, India SEO Quartz Full time

**Key Responsibilities**:

- Continuously **optimize campaigns on a daily basis** through A/B testing, deliverability improvements, list hygiene, and engagement tracking.
- Align with sales teams to define MQL criteria, manage lead handoff, and optimize lead-to-revenue conversion.
- Conduct **market and competitive research** to refine messaging and campaign strategies.
- Build, monitor, and report on key campaign metrics: open rates, CTRs, conversions, MQLs, SQLs, pipeline influence, and ROI.
- Manage campaign budgets and coordinate with external vendors or partners if needed.
- Collaborate cross-functionally with product, content, UX/UI, and IT teams to ensure consistent messaging.

**Qualifications & Skills**:

- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Proven expertise in tools like **HubSpot, ActiveCampaign, Klaviyo, or similar**.
- Analytical mindset with experience in campaign optimization, A/B testing, and funnel reporting.
- Excellent project management and multitasking skills.
- Strong collaboration and communication skills across internal teams.
- Bonus: Experience in **SEO, e-commerce marketing, or account-based marketing (ABM)**.

Pay: From ₹25,000.00 per month

Work Location: In person

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