Demand Generation Associate

7 days ago

Mohali Punjab, India RChilli Inc. Full time

**Job Description - Demand Generation Associate**

**Location**: Mohali, India (Hybrid/On-site flexibility)
**Department**: Marketing
**Employment Type**: Full-time

**About RChilli**

**Role Overview**

We are seeking a **Demand Generation Associate** based in our **Mohali office** to support RChilli’s **global marketing initiatives** and **lead-generation efforts**. This role is ideal for an energetic, ambitious professional with **6 months to 1 year of experience** in marketing or sales support who is passionate about driving awareness, generating leads, and fueling pipeline growth in a **SaaS/HR Tech environment**.

**Key Responsibilities**
- Conduct research to identify **new markets, target accounts, and buyer personas**.
- Track and report campaign performance (**leads generated, engagement, ROI**).
- Work with the marketing and sales teams to **nurture leads through the funnel**.
- Manage and update **CRM/marketing automation platforms** (HubSpot, Salesforce, or similar).
- Monitor **competitor activities and market trends** to suggest new ideas for lead generation.
- Provide **weekly/monthly performance reports** and recommendations for campaign improvements.

**Required Skills & Qualifications**
- **Bachelor’s degree** in Marketing, Business, Communications, or related field.
- **6 months to 1 year of experience** in marketing, demand generation, or lead generation roles (**internships considered**).
- Basic understanding of **digital marketing channels and demand generation strategies**.
- Familiarity with **marketing tools** (Google Analytics, HubSpot, Salesforce, or similar).
- Strong **analytical skills** with the ability to interpret data and trends.
- Good **written and verbal communication skills** in English.
- **Self-starter** with a proactive attitude and willingness to learn.
- Ability to work effectively in a **hybrid setup**.

**What We Offer**
- **Competitive salary** with performance-based incentives.
- Opportunity to work with a **global HR Tech leader** and gain international exposure.
- A collaborative **hybrid work culture** with flexibility and career growth opportunities.
- Hands-on learning in **demand generation, digital marketing, and SaaS marketing strategies**.
- An **inclusive environment** that values creativity, innovation, and continuous learning.

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