Digital Marketing and Sales Executive

2 weeks ago


Surat Gujarat, India Stratefix Consulting Full time

**Job Summary**:
**Key Responsibilities**:

- Plan, implement, and manage digital marketing campaigns to promote garment products via online platforms (Google Ads, Facebook, Instagram, etc.)
- Manage and grow sales on e-commerce platforms like Amazon, Flipkart, Myntra, Meesho, and our own website
- Generate and convert leads from online platforms such as LinkedIn, Alibaba, IndiaMART, WhatsApp Business, and B2B directories
- Identify and approach buyers, retailers, wholesalers, and distributors online
- Handle inquiries, quotations, follow-ups, and deal closures for orders through digital mediums
- Collaborate with design and production teams to ensure accurate product representation and availability
- Monitor competitor activities and market trends in the online garment space
- Manage social media channels (Instagram, Facebook, LinkedIn, etc.) to build brand visibility and attract buyers
- Track campaign performance, prepare analytics reports, and optimize marketing efforts for better ROI
- Take ownership and full responsibility for online sales targets and performance

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Fashion Technology, Textile/Fabric Studies, or related fields
- 5+ years of experience in digital marketing and online garment sales
- Sound knowledge of fabric types, garment manufacturing process, and export/domestic market trends
- Experience in lead generation, buyer outreach, and closing B2B & B2C deals
- Proficient in tools such as Google Ads, Facebook Business Manager, Canva, CRM, and Excel
- Strong written and verbal communication skills
- Self-motivated and target-oriented mindset with the ability to work independently

**Preferred Skills**:

- Experience in garment export or wholesale business
- Familiarity with Shopify, IndiaMART, Alibaba, TradeIndia, or similar platforms
- Influencer marketing coordination experience
- Ability to handle product photography, catalog making, and ad creatives
- Familiarity with garment/fashion trends and buyer psychology

**Job Types**: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Schedule:

- Day shift

Work Location: In person



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