
Product Marketing Associate
4 days ago
Location : Thoraipakkam - Chennai
Experience : 1-2 Years
About the Job:
As a Product Marketing Associate, you will play a key role in driving the success of our products across the entire customer journey. You will collaborate with cross-functional teams,including Product Management, Sales, and Customer Success, to ensure a seamless go-to
- market strategy and improve customer acquisition, adoption, and retention. This role will require a strategic, analytical mindset to develop market insights, create compelling product messaging, and effectively communicate the value of our products.
What You Will Do:
Product Messaging & Positioning
Develop Product Positioning: Work with cross-functional teams to develop clear and compelling product messaging that resonates with target audiences.
Value Proposition: Refine the product’s value proposition and communicate its unique features and benefits to differentiate it from competitors.
Target Market Alignment: Conduct thorough buyer persona research to understand customer needs, pain points, and buying behaviors to refine product messaging and positioning.
Go-to-Market (GTM) Strategy
Lead the development and execution of go-to-market strategies for new product launches and feature releases.
Identify key customer segments and design targeted campaigns to drive awareness, adoption, and usage of the product.
Product & Feature Launches
Portal Management: Oversee the product update portal, ensuring it is user-friendly, and up-to-date.
Content Creation & Sales Enablement
Sales Collateral: Develop and update sales collateral, product demos, presentations, and training materials to help the sales team effectively communicate product benefits.
Customer Education: Develop product education materials, including onboarding guides and FAQs, to ensure customers understand and fully adopt the product.
Website Updation
Content Updates: Ensure that the website is regularly updated with the latest product information, features, and customer testimonials.
Cross-Functional Input: Work closely with the product, sales, and marketing teams to ensure the website accurately reflects the company’s value proposition and product offerings.
Performance Monitoring & Optimization
Market Feedback: Continuously gather market feedback, customer insights, and performance data to refine product marketing strategies and improve product adoption.
Pay: ₹30,000.00 - ₹60,000.00 per month
Schedule:
- Day shift
**Experience**:
- SaaS Product Marketing: 1 year (required)
Work Location: In person
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