Product Marketing Associate

4 days ago

Chennai Tamil Nadu, India Lateshipment Full time

**About the Job**:
As a **Product Marketing Associate,** you will play a key role in driving the success of our products across the entire customer journey. You will collaborate with cross-functional teams,including Product Management, Sales, and Customer Success, to ensure a seamless go-to
- market strategy and improve customer acquisition, adoption, and retention. This role will require a strategic, analytical mindset to develop market insights, create compelling product messaging, and effectively communicate the value of our products.

**What You Will Do**:
**Product Messaging & Positioning**:

- **Develop Product Positioning**: Work with cross-functional teams to develop clear and compelling product messaging that resonates with target audiences.
- **Value Proposition**: Refine the product’s value proposition and communicate its unique features and benefits to differentiate it from competitors.
- **Target Market Alignment**: Conduct thorough buyer persona research to understand customer needs, pain points, and buying behaviors to refine product messaging and positioning.

**Go-to-Market (GTM) Strategy**:

- Lead the development and execution of go-to-market strategies for new product launches and feature releases.
- Identify key customer segments and design targeted campaigns to drive awareness, adoption, and usage of the product.

**Product & Feature Launches**:

- **Portal Management**: Oversee the product update portal, ensuring it is user-friendly, and up-to-date.

**Content Creation & Sales Enablement**:

- **Sales Collateral**: Develop and update sales collateral, product demos, presentations, and training materials to help the sales team effectively communicate product benefits.
- **Customer Education**: Develop product education materials, including onboarding guides and FAQs, to ensure customers understand and fully adopt the product.

**Website Updation**:

- **Content Updates**: Ensure that the website is regularly updated with the latest product information, features, and customer testimonials.
- **Cross-Functional Input**: Work closely with the product, sales, and marketing teams to ensure the website accurately reflects the company’s value proposition and product offerings.

**Performance Monitoring & Optimization**:

- **Market Feedback**: Continuously gather market feedback, customer insights, and performance data to refine product marketing strategies and improve product adoption.

**Skills & Qualifications**:

- **Educational Background**: Bachelor’s degree in Marketing, Business, or a related field.
- **Experience**: 1-3 years of experience in Product Marketing.
- **Communication Skills**: Excellent written and verbal communication skills, with the ability to present ideas clearly and effectively to both internal teams and external stakeholders.
- Previous experience in SaaS, e-commerce, or similar fast-paced industries is plus.

**What you’ll love about us**:

- **Dress**: Wear anything you like to the office - and be as comfortable at work as you are in your own living room.
- **Flexibility**: Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.

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