Marketing Automation Executive

2 weeks ago

Gurgaon, India Clearstate Pte. Ltd Full time

**Introduction**:
The Economist Intelligence Unit (EIU) is the world leader in global business intelligence. It is the business-to-business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, the EIU helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies.

**Accountabilities**:
**How you will contribute**:

- Create, deploy, and monitor demand generation and nurturing marketing campaigns
- Work with marketing colleagues to ensure campaign messaging is correct
- Liaise with the database marketing team to select the right audience to target
- Coordinate with marketing and sales to ensure full understanding of business objectives
- Analyse campaign results to improve response rates and campaign performance
- Report campaign results to the business to provide insight on performance

**Experience, skills and professional attributes**:
**The ideal skills for this role are**:

- Experience of marketing automation platforms (ideally Marketo)
- Detail-orientated, well organised, with good analytical and problem-solving skills
- Understanding of different B2B audiences, segmentation and targeting
- Confident and self-motivated with a strong work ethic and a positive attitude
- Strong interpersonal skills and able to balance the requirements of different stakeholders
- Able to work independently and manage multiple activities simultaneously
- Excellent communication and time management skills

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