Regional Marketing Lead Asia Pacific-SaaS

4 days ago

Gurgaon, Haryana, India Rockwell Automation Full time ₹ 15,00,000 - ₹ 25,00,000 per year

The Regional Marketing Portfolio Lead SWC is the strategic partner and growth enabler for the MES department by leading the development of MES portfolio marketing plans to support Asia Pacific and sub-region department goals and priorities. You will work in partnership with global product marketing to localize messaging and content for specific personas and regional buyer profiles, increasing relevance and conversion.  This is a hybrid role in Gurgaon, India and reports to the Sr. Marketing, Manager, MES.

Your Responsibilities:

  • Develop the global MES portfolio marketing plan in partnership with the department management, field marketing, enterprise selling sales team which supports the AP, and subregion strategic growth priorities driving solid focus on Return on investment, strengthening Rockwell Automation brand and accelerating customer decision making/buying process.
  • Monitor main regional market trends and the competitive landscape to identify market opportunities and areas for growth for the portfolio.
  • Promote product launches into regions through proper launch process and stakeholder management.
  • Deliver frequent marketing updates into regional partner. Including but not limited to regular marketing activity updates, content additions, and performance readouts. Ensure feedback is represented in global portfolio plans.
  • Collaborate with regional marketing teams, department, and enterprise software selling team on strategic account projects. Develop 1:1/1: few ABM programs.

The Essentials - You Will Have:

  • A bachelor's degree in marketing, business, communications or related field.
  • Overall 10+ Years on experience.
  • AP region experience.
  • 2 – 5+ years of experience in portfolio marketing, field marketing and/or account-based marketing within B2B SaaS or technology companies.
  • Experience in MES Domain.
  • Travel 20% of the time.

The Preferred - You Might Also Have:

  • Proficiency in Salesforce CRM, Eloqua, Dun and Bradstreet.
  • Project management skills, high autonomy.
  • Experience adapting product marketing messages and growth campaigns for specific personas and territories, project managing events, and partnering with sales to build field marketing programs that create pipeline and revenue outcomes.

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