Assistant Manager-Digital Marketing

1 week ago


Gurgaon, Haryana, India Meritto Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Are you a data-driven B2B marketer with a passion for scaling online businesses for international regions? We

are looking for an experienced Digital Marketer to lead our digital growth strategy across platforms for the

international market.

Job Responsibilities:

● Build & Scale paid media strategy (Google, LinkedIn, Meta) → pipeline (Qualified Leads) & revenue.

● Lead monthly campaigns, optimize CPA/CPL/ROAS.

● Responsible for maintaining industry benchmarks for CPL, CPMQL, CPDemo, CP Proposal & CAC.

● Drive B2B lead generation through targeted digital initiatives & cross-channel campaigns across search,

social, display, and affiliates.

● Align closely with Sales/Demand Gen on pipeline impact

● Drive experimentation, CRO, and funnel optimization

● Own audience strategy, reporting, and attribution

● Leverage analytics to design personalized campaigns and enhance CRM efficiency.

● Monitor, analyze, and optimize campaign performance with actionable insights.

● Collaborate with creative, sales, and product teams to align marketing with business goals.

What we are looking:

What we're looking for

● Someone who knows how to how to build B2B lead funnel from the international Market (Saas or IT

Domain)

● 5–8 years of experience in Performance / Paid Acquisition / Demand Gen (mandatory experience of

B2B lead generation from South-east Asia & MENA Region or globally).

● Strong B2B SaaS track record (esp. South-east Asia & MENA Region)

● Owned seven-figure monthly budgets, full-funnel strategy

● Strong expertise in performance marketing, paid media, and digital analytics tools (Google Analytics,

SEM, social media ads).

● Deep Google Ads + LinkedIn Ads expertise

● Hands-on experience with cross-channel campaigns & marketing automation tools.

● Hands-on with HubSpot, Salesforce, GA4, A/B testing

● A creative thinker with strong communication, and problem-solving skills



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