Marketing Automation

1 week ago

Gurgaon, India Episeio Business Solutions Full time

**Marketing Automation**

**Location**: Sector 62, Gurgaon, Haryana
**Working Days**: 6 Days (Alternate Saturdays off)

**Responsibilities**:

- Be responsible for the company’s marketing automation journey
- Create and implement digital marketing automation strategies to increase sales,

improve campaigns, and build customer databases
- Create different automated campaigns based on our customer's personas and

customer life cycle
- Ensure our marketing automation campaigns aligns with industry best practices
- Research the ideal marketing automation tools to use to reach potential leads
- Utilising customer relationship management (CRM) software for lead generation and

sales
- Work with graphic designers and copywriters to create eye-catching materials for the

target audience
- Review and analyse data to identify trends and create data-driven strategies for our

marketing projects

**Skills Required**:

- **MUST HAVE: 2-4 years of marketing automation experience, Worked on**

**Clevertap/MoEngage/Netcore or Any other marketing automation tool**
- Proficient in audience segmentation
- Understanding of digital marketing techniques like A/B testing
- Deep knowledge of consumer psychology and behaviour
- Ability to collaborate with team members from other departments
- Project management skills
- Flexibility to adapt to the ever-changing consumer behaviour
- Analytical and driven by data metrics

Schedule:

- Day shift

Ability to commute/relocate:

- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (preferred)

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