Marketing Strategist
4 days ago
**Job Description: Marketing Strategist (IT Industry)**
**Position Title**: Marketing Strategist
**Location**: Worldtech Tower ITC 10 SAS Nagar Sector 67 Mohali
**Department**: Marketing
**Job Type**: Full-time
**Position Overview**:
- **Digital Marketing Strategy**: Develop and execute comprehensive digital marketing strategies that align with overall business objectives and drive brand awareness, engagement, and lead generation across digital channels.
- **Data-Driven Decisions**: Analyze key metrics, campaign performance, and market trends to optimize and refine marketing strategies for maximum ROI. Provide regular reports on campaign performance to senior management.
- **Team Leadership**: Lead a cross-functional marketing team, providing guidance, mentorship, and strategic direction. Collaborate with design, content, and development teams to ensure the execution of marketing initiatives is seamless and effective.
- **Brand Positioning**: Define and refine the brand’s digital presence, ensuring consistency across all platforms. Work on building the brand’s authority in the IT space and enhance its online visibility.
- **Market Research**: Stay ahead of industry trends, competitor activities, and emerging digital marketing technologies to identify new opportunities for growth.
- **Budget Management**: Manage digital marketing budgets, ensuring optimal allocation of resources for maximum impact. Track expenditures and ensure cost-effective campaign execution.
- **Lead Generation**: Utilize digital channels to attract and nurture leads, converting prospects into clients by executing targeted marketing efforts.
**Skills and Qualifications**:
- **Experience**: Minimum of 5 years of experience in digital marketing, with a proven track record in the IT industry. Experience in B2B digital marketing is preferred.
- **Leadership Skills**: Strong leadership and team management skills with the ability to motivate and guide a diverse group. Must be comfortable with taking ownership and driving initiatives.
- **Strategic Thinking**: Ability to think critically and develop long-term strategies, while also being able to pivot and adapt to short-term needs and challenges.
- **Analytical Skills**: Strong ability to analyze data and draw actionable insights to improve marketing performance and ROI.
- **Communication Skills**: Excellent verbal and written communication skills, with the ability to articulate strategies and results to internal teams and stakeholders.
- **Education**: Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced certifications in digital marketing are a plus (e.g., Google Analytics, HubSpot, SEMrush).
**Desirable Traits**:
- **Innovative Mindset**: Proactively seeks out new and creative ways to engage with target audiences.
- **Results-Oriented**: Focused on achieving measurable outcomes through marketing efforts.
- **Adaptability**: Ability to work in a fast-paced and evolving IT environment.
- **Collaborative Spirit**: Comfortable working cross-functionally with teams such as sales, product development, and customer service.
If you're a strategic thinker with a passion for digital marketing and a desire to make a measurable impact in the IT industry, we’d love to hear from you
**Job Types**: Full-time, Permanent
Pay: ₹80,000.00 - ₹90,000.00 per month
**Benefits**:
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Work from home
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Supplemental Pay:
- Yearly bonus
Work Location: In person
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