Content Strategist

1 day ago

Mohali Punjab, India SocialWatch Full time

We are seeking a creative and analytical **Content Strategist** to lead our content initiatives across platforms. You will be responsible for planning, developing, and managing content strategies that align with brand goals, drive audience engagement, and support business growth.

**Key Responsibilities**:

- Develop and implement a content strategy aligned with short-term and long-term marketing targets.
- Conduct content audits to evaluate current content and identify gaps or opportunities.
- Research industry trends, target audience preferences, and competitor strategies.
- Collaborate with designers, writers, SEO specialists, and other team members to produce high-quality content.
- Define content guidelines, tone of voice, and messaging framework.
- Monitor content performance using analytics tools and adjust strategies as needed.
- Optimize content for SEO, user engagement, and conversion goals.
- Coordinate with stakeholders to ensure brand consistency and content effectiveness.
- Stay up to date with emerging content marketing trends and technologies.

Work Location: In person

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