Marketing Strategist

1 week ago


Mohali Punjab, India WisewayTec Full time

Job Overview

Key Responsibilities
- **Campaign Strategy**: Develop and execute comprehensive marketing strategies focused on paid advertising and PPC campaigns that align with overall business objectives.
- **PPC and Paid Campaigns**: Manage and optimize paid campaigns on Google Ads, Facebook, Instagram, and other relevant platforms to maximize reach, engagement, and conversion rates.
- **Data Analysis and Optimization**: Monitor and analyze campaign performance metrics (CTR, CPA, ROAS) to identify trends and opportunities for optimization.
- **Keyword Research and A/B Testing**: Conduct thorough keyword research and implement A/B testing on ad copy and landing pages to improve targeting and performance.
- **Market and Competitor Analysis**: Conduct market research and competitor analysis to identify emerging trends and develop data-driven strategies.
- **Budget Management**: Oversee campaign budgets, track expenditures, and ensure maximum ROI within allocated resources.
- **Collaboration and Communication**: Work closely with creative, content, and sales teams to ensure consistent messaging and goal alignment across all campaigns.
- **Performance Reporting**: Prepare detailed reports on campaign outcomes, providing insights and recommendations for future campaigns and strategies.

Required Skills and Qualifications
- **Experience**: 2-3 years in marketing strategy and paid campaign management, with hands-on experience in Google Ads and social media advertising.
- **Analytical Skills**: Proficiency in data analysis and reporting tools such as Google Analytics, Google Tag Manager, and PPC management tools.
- **Technical Skills**: Strong knowledge of Google Ads, Facebook Ads Manager, and other PPC platforms.
- **Copywriting and A/B Testing**: Ability to create compelling ad copy and conduct A/B tests to refine campaign performance.
- **Budget Management**: Experience in budget planning and financial optimization for paid campaigns.
- **Communication Skills**: Excellent verbal and written communication skills, with the ability to present data-driven insights and collaborate effectively with cross-functional teams.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹70,000.00 per month

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

**Experience**:

- Marketing Strategist: 2 years (preferred)
- IT Industry: 2 years (preferred)

Work Location: In person



  • Mohali, Punjab, India Bizdesire Full time

    **Job Description: Marketing Strategist (IT Industry)** **Position Title**: Marketing Strategist **Location**: Worldtech Tower ITC 10 SAS Nagar Sector 67 Mohali **Department**: Marketing **Job Type**: Full-time **Position Overview**: - **Digital Marketing Strategy**: Develop and execute comprehensive digital marketing strategies that align with overall...


  • Mohali, India master infotech Full time

    We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience. **Brand Strategist** responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive...


  • Mohali, Punjab, India WisewayTec Full time

    **Position Summary** **Key Responsibilities** - Develop, execute, and manage a comprehensive social media strategy aligned with the company’s business goals and brand identity. - Oversee content planning, creation, and publishing schedules for platforms such as LinkedIn, Instagram, Facebook, Twitter, YouTube, and emerging channels. - Collaborate with...

  • Marketing Strategist

    2 weeks ago


    Mohali, Punjab, India Relinns Technologies Full time

    About the role We are seeking an experienced Marketing Strategist with a strong background in planning and implementing marketing initiatives particularly for SaaS products This role involves driving customer acquisition enhancing brand visibility and achieving product-market fit through innovative data-driven strategies The ideal candidate will take...

  • Pr Strategist

    1 week ago


    Mohali, Punjab, India Level Up PR Full time

    **Copyright**:This document is written for Level Up PR team members and clients only. Sharing, reselling, or duplication without written permission from Level Up PR is strictly prohibited. **Job Role - PR Strategist** Looking for a workplace offering creative independence and emphasizing pulling out your skills? **We are Looking For a PR Strategist to add...

  • Brand Strategist

    2 weeks ago


    Mohali, Punjab, India SocialWatch Full time

    Conduct market research and competitor analysis to identify trends and opportunities. - Analyze consumer insights and behavior to inform brand strategy. - Define and articulate the brand's unique value proposition and positioning. - Develop visual and verbal brand identity elements (logo, tagline, messaging). - Create integrated marketing communication plans...

  • Brand Strategist

    2 weeks ago


    Mohali, Punjab, India WebBila Internet Services Pvt Ltd Full time

    As a **Creative/Brand Strategist**, you'll responsible for developing a strategy, producing good content, analyzing usage data, facilitating client/customer service, and managing projects & campaigns for various clients & in-house brands. - Responsible for the **creative growth of a cluster of brands.** The role requires thinking strategically for the brands...

  • Content Strategist

    4 days ago


    Mohali, Punjab, India IWEBCODE Full time

    **Note : Please be informed that we are currently not conducting any in-person interviews. We will only be conducting virtual interviews.** **Location:Mohali (work from office)** **Job Summary**: As a Content Strategist, you will be responsible for developing and implementing content strategies to drive engagement, increase brand awareness, and achieve...

  • Content Strategist

    2 weeks ago


    Mohali, Punjab, India SocialWatch Full time

    We are seeking a creative and analytical **Content Strategist** to lead our content initiatives across platforms. You will be responsible for planning, developing, and managing content strategies that align with brand goals, drive audience engagement, and support business growth. **Key Responsibilities**: - Develop and implement a content strategy aligned...

  • Content Strategist

    2 weeks ago


    Mohali, Punjab, India Relinns Technologies Full time

    **The Role-** The Content Strategist will play a pivotal role in shaping the content strategy for BotPenguin and other Relinns products. As part of a fast-paced environment, this role demands a dynamic professional with hands-on experience in content marketing within product companies, ideally in the SaaS space. They will be responsible for developing,...