Marketing Strategist

5 days ago

Mohali Punjab, India WisewayTec Full time

Job Overview

Key Responsibilities
- **Campaign Strategy**: Develop and execute comprehensive marketing strategies focused on paid advertising and PPC campaigns that align with overall business objectives.
- **PPC and Paid Campaigns**: Manage and optimize paid campaigns on Google Ads, Facebook, Instagram, and other relevant platforms to maximize reach, engagement, and conversion rates.
- **Data Analysis and Optimization**: Monitor and analyze campaign performance metrics (CTR, CPA, ROAS) to identify trends and opportunities for optimization.
- **Keyword Research and A/B Testing**: Conduct thorough keyword research and implement A/B testing on ad copy and landing pages to improve targeting and performance.
- **Market and Competitor Analysis**: Conduct market research and competitor analysis to identify emerging trends and develop data-driven strategies.
- **Budget Management**: Oversee campaign budgets, track expenditures, and ensure maximum ROI within allocated resources.
- **Collaboration and Communication**: Work closely with creative, content, and sales teams to ensure consistent messaging and goal alignment across all campaigns.
- **Performance Reporting**: Prepare detailed reports on campaign outcomes, providing insights and recommendations for future campaigns and strategies.

Required Skills and Qualifications
- **Experience**: 2-3 years in marketing strategy and paid campaign management, with hands-on experience in Google Ads and social media advertising.
- **Analytical Skills**: Proficiency in data analysis and reporting tools such as Google Analytics, Google Tag Manager, and PPC management tools.
- **Technical Skills**: Strong knowledge of Google Ads, Facebook Ads Manager, and other PPC platforms.
- **Copywriting and A/B Testing**: Ability to create compelling ad copy and conduct A/B tests to refine campaign performance.
- **Budget Management**: Experience in budget planning and financial optimization for paid campaigns.
- **Communication Skills**: Excellent verbal and written communication skills, with the ability to present data-driven insights and collaborate effectively with cross-functional teams.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹70,000.00 per month

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

**Experience**:

- Marketing Strategist: 2 years (preferred)
- IT Industry: 2 years (preferred)

Work Location: In person

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