Social Media Marketing Strategist

**Position Summary**

**Key Responsibilities**
- Develop, execute, and manage a comprehensive social media strategy aligned with the company’s business goals and brand identity.
- Oversee content planning, creation, and publishing schedules for platforms such as LinkedIn, Instagram, Facebook, Twitter, YouTube, and emerging channels.
- Collaborate with content writers, designers, and marketing teams to produce engaging and on-brand creatives (posts, reels, videos, infographics, etc.).
- Plan and run paid social campaigns; monitor performance, A/B test creatives, and adjust budgets based on KPIs and ROI.
- Analyze and report on performance metrics (reach, engagement, CTR, conversions, etc.) using tools like Meta Business Suite, LinkedIn Analytics, and Google Analytics.
- Monitor trends in social media, industry developments, and competitor activities to identify new opportunities.
- Build and nurture online communities; engage with followers, respond to queries, and manage brand reputation.
- Run influencer collaborations and user-generated content campaigns to amplify brand visibility.
- Track social listening insights to understand audience perception and improve communication.
- Coordinate with internal stakeholders (product, tech, HR) to integrate key company updates into the social strategy.

**Required Skills & Qualifications**
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of proven experience as a Social Media Strategist or similar role, preferably in the tech or startup ecosystem.
- Strong knowledge of all leading social media platforms and their best practices.
- Proficiency in tools like Canva, Adobe Suite, Hootsuite, Buffer, Meta Ads Manager, and LinkedIn Campaign Manager.
- Deep understanding of SEO, digital funnels, and content marketing.
- Excellent written and verbal communication skills in English.
- Strong analytical skills with a data-driven mindset.
- Creative thinker with attention to detail and the ability to manage multiple projects simultaneously.

**Nice-to-Have Skills**
- Experience with video editing tools (CapCut, Adobe Premiere, etc.)
- Background in blockchain or tech marketing.
- Ability to run webinars, live sessions, or AMAs on social platforms.

**What We Offer**
- Competitive salary with performance-based incentives.
- Collaborative and innovation-driven work environment.
- Opportunities for skill advancement and learning new technologies.
- Flexible working hours and supportive leadership.
- Recognition and rewards for impactful work.

**How to Apply**

Let me know if you'd like a shorter version for LinkedIn or a creative post to promote this job opening.

You said:add some blockchain web3 related requiremnts alsoChatGPT said:
Here’s the **updated and detailed professional job description** for the **Social Media Marketing Strategist** role at **WisewayTec**, including **blockchain and Web3-specific requirements**:
**Job Title: Social Media Marketing Strategist**

**Location**: [Insert Location]
**Department**: Marketing
**Employment Type**: Full-Time
**Experience Required**: 3+ years (including experience in blockchain/Web3 projects preferred)
**Reports To**: Marketing Head / Chief Marketing Officer
**Company**: WisewayTec

**About WisewayTec**

**Position Summary**

WisewayTec is seeking a creative and analytics-driven **Social Media Marketing Strategist** with a strong understanding of **Web3, blockchain ecosystems, and digital communities**. You will be responsible for crafting and executing data-backed social strategies to grow our digital presence, generate awareness for blockchain products, and engage a global tech-savvy audience.

This role demands both strategic vision and hands-on execution—ideal for someone passionate about shaping narratives in emerging tech spaces like **DeFi, NFTs, GameFi, crypto exchanges,** and **metaverse platforms**.

**Key Responsibilities**
- Develop and implement a robust social media strategy tailored to **Web3 and blockchain communities** across platforms like X (Twitter), LinkedIn, Instagram, Discord, Telegram, Reddit, and YouTube.
- Curate and publish high-value content including **crypto project updates, token launches, product releases,** industry insights, and **technical explainers**.
- Build and grow niche Web3 communities by initiating engaging conversations, AMAs, Twitter Spaces, polls, and meme-driven campaigns.
- Collaborate with blockchain developers, product managers, and founders to translate technical concepts into easy-to-understand and engaging social content.
- Drive paid ad campaigns for **token promotions, whitelist campaigns, airdrops,** and **exchange listings** while ensuring full compliance with advertising policies.
- Track KPIs like **community growth, token engagement, wallet activations, traffic to dApps**, and conversion from social touchpoints.
- Identify and coordinate with **Web3 influencers, YouTubers, and crypto KOLs (Key Opinion Leaders)** for collabo