Terms of Reference Designer/mural Painter

2 days ago


Delhi Delhi, India Girl Effect Full time

**Who We Are**: Girl Effect is an international non-profit that builds media that girls want, trust and need.**From chatbots to chat shows, TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible "for a girl". Our reach is 20 million and counting, and we use technology to reach girls at scale so every girl can choose to be in control of her body, health, learning, and livelihood. Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country. That's the Girl Effect. **Background**: In 2019, Girl Effect launched a digital-first youth brand called Chhaa Jaa (Go Forth and Shine) to work with girls to help girls in India build the confidence to make choices and changes in their lives - from accessing information about her body and services around her, to negotiating about education choices or whether to use contraception. Over the last six years, we have invested in setting up key online assets and infrastructure that can be leveraged to deliver programmes under a range of thematic areas. We have built a multi-product digital ecosystem of products - across 'broadcast' and 'interactive' features - that are social media-based and available to girls whenever they need it. This includes: - Inspiring and enabling social and behavior change content on Chhaa Jaa's Facebook, Instagram, and YouTube pages. - Bol Behen chatbot on Facebook Messenger and WhatsApp that allows girls to explore taboo topics in a safe 1:1 space and nudges them to connect her with health services. - Chhaa Jaa website which aggregates youth-friendly services and is updated regularly with blog content. - Bak Bak Gang, a girls-only Facebook group to experience social support and a sense of community. New programmes funded by GAVI- the Vaccine Alliance, Bill and Melinda Gates Foundation and the Kering Foundation are expanding the scope of our work and audiences: - GAVI, HPV Vaccine Awareness Programme - Building awareness for HPV vaccination, menstrual health and nutrition for girls aged 9-14 years and their parents - BMGF, Tipping Point Project - Changing norms around sexual and reproductive health for young women and men 18-24 years - Kering Foundation, Tackling Tech-facilitated gender-based violence project: Building knowledge and awareness among girls and boys 15-24 years on online violence and connecting them to support services A key ambition under longer-term programmes such as HPV vaccine awareness and tackling tech-facilitated gender-based violence is to set up on-ground programmes to complement our digital approaches. As a start Girl Effect has partnered with Restless Development to set up a Learning Lab (name tbd) in Delhi's Dakshinpuri community that includes populations that mirror our audiences. The Learning Lab is a youth-led community center designed to anchor our programs within the communities we serve, providing a space for continuous, informal research, co-creation, and testing. As our very first on-the-ground initiative, it aims to be a dynamic, tangible showcase of our work, bringing our impact to life for donors. Through the Learning Lab, Girl Effect will engage with the community, celebrate important days (eg: Women's Day), launch and introduce new programs, and facilitate ongoing youth-led research activities. The space will also host workshops and training sessions on critical topics such as sexual and reproductive health, nutrition, immunization, and gender-based violence. The youth-led approach of the program is centered around empowering young boys and girls to build the capacity and enable them to engage with the communities, conduct testing and research sessions and bring change through these efforts in the community. This involves two cadres: the 10 youth champions who would be closely involved in the day-to-day activities of the learning lab and leading all community engagement activities, the second are 100 changemakers deployed via the youth champions in the community would be supporting these activities and engaging directly with young girls, boys and parents of adolescents through mobilization and outreach. The youth-led model is committed to taking the youth champions on a journey of learning, capacity building via training and workshops around relevant thematics such as gender, sexual and reproductive health, immunization among others. To ensure the learning lab reflects our brand, programs, and core values, and serves as a vibrant, welcoming space for youth and the wider community, we are seeking a designer to transform the space through mural painting and wall design. The goal is to bring the space t



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