Performance Marketing

1 day ago

Kolkata West Bengal, India BDV Private Limited Full time

As a **Performance Marketing Specialist** focusing on **Google Ads (AdWords)**, you will be responsible for planning, executing, and optimizing paid search campaigns. Your key focus will be to drive traffic, maximize conversions, and ultimately contribute to the growth of revenue through cost-effective and high-performing Google Ads strategies. You’ll collaborate with cross-functional teams to achieve business objectives and elevate the brand’s online presence.

**Key Responsibilities**:

- **Campaign Strategy & Execution**:

- Develop, execute, and manage Google Ads campaigns (Search, Display, Shopping, and YouTube) to drive high-quality traffic and lead generation.
- Analyze and optimize campaigns to achieve key performance indicators (KPIs) such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and CPC (Cost per Click).
- **Keyword Research & Ad Copy Creation**:

- Conduct thorough keyword research to identify opportunities for targeting high-intent search queries.
- Write compelling ad copy that resonates with target audiences and improves Quality Score.
- Manage negative keyword lists to ensure relevant traffic and avoid wasted spend.
- **Performance Analysis & Reporting**:

- Regularly monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to improve ROI.
- Use Google Analytics, Google Ads reports, and other performance metrics to track success and adjust campaigns accordingly.
- **A/B Testing & Experimentation**:

- Run A/B tests on ad creatives, landing pages, and audience targeting to optimize performance.
- Continuously experiment with new ad formats, targeting options, and bidding strategies.
- **Budget Management**:

- Manage campaign budgets and allocate spend based on performance insights and business objectives.
- Ensure efficient spending to maximize campaign effectiveness and minimize wasted spend.
- **Collaboration & Cross-Functional Support**:

- Work closely with content, design, and product teams to ensure consistent messaging and creative alignment across all campaigns.
- Provide recommendations to improve landing page performance and increase conversion rates.
- **Stay Ahead of Industry Trends**:

- Keep up-to-date with the latest Google Ads features, industry trends, and best practices to continuously refine campaign strategies and stay competitive.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

Work Location: Remote

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