Digital Marketing and SEO Executive
3 days ago
**Required Skills**:
- Creating digital marketing ad campaigns using Meta and Google ads.
- Strategy Development for Social Media
- Generate qualified leads for the group businesses
- Marketing via Social Media Platforms
- Execution of Media Campaigns
- Managing influencer relationships
**Role Overview**
**Principal Duties**:
- **Planning for Social Media**: Craft and execute a social media strategy that is in line with our brand's essence, objectives, and overarching marketing efforts.
- **Collaborative Content Creation**: Partner with content and creative teams to craft compelling and platform-specific content that engages our target demographic and stimulates interaction.
- **Brand and PR Enhancement**: Through strategic social media management, elevate the brand's image and manage public relations, including crisis resolution and reputation tracking.
- **Engagement with Community**: Foster brand loyalty and customer satisfaction by actively interacting with our online community, addressing comments and inquiries promptly.
- **Analytical Insight and Reporting**: Utilize analytics tools to monitor and report on the effectiveness of social media activities, using data to refine and optimize future strategies.
- **Influencer Collaboration**: Identify and engage with influencers and brand advocates to broaden our social media influence and authenticity.
- **Search Engine Optimization**:SEO audit and keyword research on a monthly basis, creation of backlinks and content by working with our team.
- **Educational Background**: Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
- **Professional Experience**: 5-10 years experience driving social media engagement, with a proven track record in brand enhancement and public relations.
- **Skill Set**:
- Innovative and creative approach to social media content and campaign execution.
- Proficiency across major social media platforms (Instagram, Twitter, Facebook, and TikTok) and familiarity with management tools.
- Comprehensive understanding of social media analytics and tools.
- Outstanding communication and community engagement skills.
- Team-oriented with the ability to work in a collaborative environment.
- Excellent organizational skills, capable of juggling multiple projects and meeting deadlines.
- **Personal Qualities**: Flexible, proactive, detail-oriented, with a strong passion for storytelling, brand development, and community building.
Pay: ₹25,000.00 - ₹50,000.00 per month
**Benefits**:
- Paid time off
- Work from home
Ability to commute/relocate:
- Visakhapatnam, Andhra Pradesh: Reliably commute or planning to relocate before starting work (preferred)
**Experience**:
- total work: 5 years (required)
- Digital marketing: 5 years (required)
**Language**:
- English, Telugu, Hindi (required)
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