Digital Marketing Executives

19 hours ago

Visakhapatnam Andhra Pradesh, India APT IT Solutions Full time

**Position**: Digital Marketing Executive
**Location**: Visakhapatnam

**Job Overview**:
**Key Responsibilities**:

- **Digital Campaign Management**:

- Plan, execute, and manage digital marketing campaigns across various channels, including Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
- Monitor and optimize campaign performance to ensure KPIs are met (e.g., CTR, CPC, ROI).
- **Search Engine Optimization (SEO)**:

- Conduct on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.
- Perform keyword research, content optimization, and competitor analysis to inform SEO strategy.
- **Social Media Marketing**:

- Manage social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) and engage with the community to boost brand presence.
- Develop and implement social media strategies to increase followers, engagement, and brand loyalty.
- Create and schedule engaging social media posts, advertisements, and promotions.
- **Content Creation and Strategy**:

- Develop and curate content for digital platforms, including blogs, social media posts, newsletters, and website content.
- Collaborate with the creative team to produce visually appealing assets (e.g., graphics, videos).
- Maintain brand consistency in all content produced.
- **Analytics and Reporting**:

- Use tools like Google Analytics, Google Ads, and social media insights to track and analyze digital marketing efforts.
- Prepare regular reports on campaign performance, key metrics, and areas for improvement.
- Provide actionable insights based on data to help optimize future campaigns.
- **Collaboration and Coordination**:

- Work closely with the sales, design, and content teams to align marketing efforts with overall business goals.
- Stay updated on the latest digital marketing trends and technologies, and implement best practices to improve results.
- **Paid Media Advertising**:

- Manage paid search, display, and social media advertising campaigns.
- Monitor budgets and adjust ad spending to ensure optimal performance and cost-efficiency.

**Qualifications and Skills**:

- **Education**: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- **Experience**:

- Experience (0-1 year) in digital marketing, preferably in a similar role.
- Hands-on experience with tools like Google Ads, Google Analytics, Facebook Ads Manager, Mailchimp, HubSpot, or similar platforms.
- **Skills**:

- Strong understanding of digital marketing trends and best practices.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Creative and detail-oriented with an eye for design and user experience.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Pay: ₹12,000.00 - ₹15,000.00 per month

Schedule:

- Day shift

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person

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