Digital Marketing Executive

1 day ago

Visakhapatnam Andhra Pradesh, India Arting Digital Private Limited Full time

Position Title: Digital Marketing Executive

CTC: RM -5 LPA

Exp: 2+ yr

Location : Visakhapatnam
Working Mode: Onsite

Primary Skill: Digital Marketing, Social Media Management, Website Content Management, Graphic designing

Qualification: Any Graduation

**key Responsibilities**:

- **
Digital Marketing**:

- Track and analyze the performance of campaigns, making necessary adjustments to optimize ROI.
- Conduct market research to identify trends, insights, and opportunities for growth.
- Manage and optimize SEO strategies for better organic search rankings.
- Oversee paid marketing campaigns (PPC, Google Ads, social media ads).
- **
Social Media Management**:

- Plan, create, and execute social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, etc.
- Engage with followers and respond to inquiries on social media platforms.
- Monitor and report on social media trends, competitor activity, and audience engagement.
- Create a content calendar and ensure posts are scheduled in a timely and strategic manner.
- **
Website Content Management**:

- Create and update website content, ensuring it is SEO-friendly, user-friendly, and aligns with the brand’s tone and messaging.
- Work closely with the development team to ensure the website is up-to-date and performing optimally.
- Optimize landing pages, blogs, and product pages for conversion.
- **
Graphic Designing**:

- Create engaging visual content to enhance the digital marketing efforts across various platforms.
- Ensure that all designs align with the company’s brand guidelines.

**Required Skills and Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing, social media management, content creation, and graphic design.
- Familiarity with SEO, Google Analytics, Google Ads, and social media advertising platforms.
- Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, Canva, etc.
- Strong communication and writing skills.
- Ability to multitask and manage time effectively.
- A creative and analytical mindset.

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