
Performance Marketer
2 days ago
**Key Responsibilities**
- **Campaign Strategy & Execution**:
- Develop, execute, and manage performance marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more.
- Set campaign objectives and KPIs aligned with client goals.
- **Ad Optimization**:
- Continuously monitor, analyze, and optimize campaign performance to maximize ROI and reduce CPA.
- Conduct A/B tests to improve ad creatives, targeting, and landing pages.
- **Data Analysis & Reporting**:
- Use analytics tools (e.g., Google Analytics, Data Studio) to track campaign performance.
- Create detailed performance reports and provide actionable insights to clients and internal teams.
- **Budget Management**:
- Allocate and manage campaign budgets effectively, ensuring maximum returns.
- Monitor daily/weekly spend to prevent over/under-spending.
- **Trend Analysis & Innovation**:
- Stay updated on the latest trends, tools, and best practices in performance marketing.
- Suggest innovative approaches to improve client outcomes.
- **Collaboration**:
- Work closely with creative teams to develop high-performing ad creatives.
- Coordinate with clients to understand their goals and refine campaign strategies.
**Qualifications**
- Proven experience in performance marketing, preferably within a digital marketing agency.
- Expertise in Google Ads, Meta Ads (Facebook/Instagram), and other performance platforms.
- Strong analytical skills and familiarity with tools like Google Analytics, SEMrush, or HubSpot.
- Knowledge of conversion rate optimization (CRO) principles.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
Pay: ₹7,000.00 - ₹25,000.00 per month
**Experience**:
- total work: 1 year (preferred)
Work Location: Remote
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