Request for Proposal Design Agency: Communications and Impact Visibility Requirements

**Top Line Objective**:
Girl Effect India is seeking a design agency to enhance its **country's communications and impact visibility** through high-quality, engaging, and brand-aligned design work. The selected agency will support the creation of multi-media visual assets that amplify Girl Effect's initiatives, achievements, and thought leadership in **adolescent girls' empowerment, health and gender equity.**

Girl Effect India implements girl-centered programs to empower adolescent girls and young women by improving their access to health, safety, and digital opportunities. **Our work focuses on key areas, including HPV vaccination, sexual and reproductive health, mental health, nutrition, and addressing technology-facilitated gender-based violence (TFGBV).** Through digital innovation, behavior change content, and strategic partnerships, we equip girls with knowledge, skills, and resources to make informed choices. We also engage parents, communities, and institutions to create an enabling environment for girls to thrive. Moving forward, Girl Effect India will continue to drive impact by scaling initiatives, strengthening collaborations, and advocating for gender equity in health and digital spaces.

**Who We Are**:
Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. _When you connect GIRLS_ to what they need, unleash the limits communities set for them, and change how girls see themselves
- _they change the world. That's the Girl Effect._

We are girl centered. We engage girls through evidence-based social and behavioural change. We meet girls where they are today, in the spaces, on the platforms and channels they trust and love. We work with governments to transform systems to work for HER.

We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made.

We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.

Chhaa Jaa in India, Tujibebe in Tanzania, and Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print and offline. Where required and relevant, we also use white-label brands for specific campaigns.

**Girl Effect in India**:
In 2019, Girl Effect launched Chhaa Jaa, a digital-first youth programme that helps girls in India build the confidence to make choices and changes in their lives - from accessing information about her body and sexual reproductive health services around her, to negotiating about education choices navigating relationships and. Chhaa Jaa was designed keeping in mind adolescent girls between 17-19 years, currently in higher education, and accessible online via mobile - whether girls own or borrow a mobile phone.

Over the last six years, we have invested in setting up key online assets and infrastructure that can be leveraged to deliver programmes under a range of thematics for older adolescent girls. We have built a multi-product digital ecosystem of products - across 'broadcast' and 'interactive' features - that are social media-based and available to girls whenever they need it.

This includes:

- Chhaajaa: an Inspiring and enabling girls' channel for social and behavior change on Facebook, Instagram, and YouTube
- Bol Behen: An AI-enabled chatbot on
- ChaaJaawebsite aggregating youth-friendly services and is updated regularly with blog content.
- BAK BAK gang: A girls-only Facebook group to experience social support and a sense of community

New programmes funded by GAVI- the Vaccine Alliance, Bill and Melinda Gates Foundation and the Kering Foundation are expanding the scope of our work and audiences:

- HPV Vaccine Awareness Programme
- Building awareness for HPV vaccination, menstrual health and nutrition for girls aged 9-14 years and their parents
- Tipping Point Project
- Changing norms around sexual and reproductive health for young women and men 18-24 years
- Tackling Tech-facilitated gender-based violence project: Building knowledge and awareness among girls and boys 15-24 years on online violence and connecting them to support services

**What You'll Do**:
**Key Responsibilities**:

- **Creative Design for India specific Issue briefs**
- Create 5 design templates for GE initiatives on the following issues- HPV vaccination
- Adolescent health + Nutrition + Mental wellbeing
- TFGBV
- Digital safety.
- Economic Empowerment
- Create engaging graphics, infographics, and illustrations that focus on adolescent girls and