Social Media Associate

1 week ago

Bengaluru Karnataka, India Newton School Full time

**ABOUT **NEWTON SCHOOL**

Come be part of a rocketship that’s creating a massive impact in the world of education

On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through it’s personalised learning platform. We are building an online university and solving the deep problem of employability of graduates.

We have a strong core team consisting of alumni from IIT's and IIM’s, having several years of industry experience in companies like Unacademy, Inmobi, Ola, Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners and a slew of angel investors including CRED’s Kunal Shah, Flipkart’s Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan’s Sujeet Kumar among others.

**Responsibilities**:

- Ideate, manage, and execute social media strategies on leading social media platforms such as Facebook, Instagram, LinkedIn, and Twitter to drive brand awareness, engagement and lead generation.
- Ensure brand coherence and strict adherence to brand guidelines on such platforms
- Drive and elevate engagement levels across Newton School's social media sites through compelling content and interactive initiatives.
- Create low-touch programs to promote content across channels, with a key emphasis on social media channels
- Understand the impact of content on overall customer engagement and prioritize accordingly
- Produce high-quality video content for our social media platforms (e.g., Instagram and YouTube) that aligns with our brand's voice and messaging.
- Take the lead in Online Reputation Management (ORM).
- Collaborate with the team to create and curate shareable content—text, images, and videos—that aligns with the brand's voice and resonates with the target audience.
- Demonstrate a collaborative spirit, offering constructive feedback to the design team.
- Experience in video production (shooting, acting, presenting, scripting) is a plus

**Requirement / Skills Required**:

- Graduated from a relevant degree program (e.g., Marketing, Communications, Film, or related fields).
- Minimum of 1-3 years of proven expertise working as a Social Media Strategist or in a comparable role in a B2C brand.
- Strong understanding of social media platforms and trends.
- Proficient in crafting compelling written and verbal communication, with the ability to create engaging and click-baity content.
- Understanding of influencer marketing, with hands-on experience in orchestrating and managing successful influencer collaborations.
- Ability to work independently and meet deadlines.
- Attention to detail and a commitment to producing high-quality work.
- A portfolio or examples of previous video content creation is a plus
- Experience with an ed-tech company is a plus.
- Demonstrated capacity to work independently, handling multiple projects and consistently meeting deadlines.

**Our Way Of Working**
- An opportunity to work on something that really matters.
- A fast-paced environment to learn and grow. High transparency in decision making.
- High autonomy; freedom to take risks, to experiment, and to fail.
- Market competitive salary.

We promise a meaningful journey with smart people, with opportunities to learn & grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day

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