Sales Officer

1 week ago

India Relaxo Footwear Full time

**Position Title: Sales Officer (Modern Trade)**

**Department**:
**Sales & Marketing**

**Work Location**:

- Delhi**Grade**:
**O1/O2**

**Travel Required**:

- 80%**Reporting to**:
**Administrative**:
**KAM
**Reported by**:

- None**Functional**:
**KAM**

**Educational Qualification**:

- MBA with 1st Division Throughout**Experience**:

- 3 to 5 years of Sales experience in Footwear/FMCG/FMCD- Out of which atleast 2 years exposure should be in Modern Trade format.**Any additional requirement**:

- Handling
- **Large Format Retail** Outlet at Company Level**Purpose of the Position (Job Summary)**
- The purpose of this position is to work with the distributors and Large format Retailers network ensuring the sale of Relaxo products for the region, meeting annual sales and margin targets.**Key Roles and Responsibilities**

**Financial**
- **Sales Planning**: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager)
- **Distributor Management**: Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
- **Collections**: Ensure timely clearance of outstanding payments from distributors

**Customer Orientation**
- **Distributor Effectiveness**:To assist reporting manager in improving the effectiveness of distributors in new markets through guidance, and distributor performance development strategies.
- **Complaints Management**: Resolving complaints of channel partners issues related to returns

**People Orientation**
- Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the assigned territory in order to provide brand visibility and promote sales in the region.
- Co-ordinate and follow up with the SCM Logistics to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer..

**Internal Business Process**
- **Product Feedback**: Collecting and synthesizing feedback on Relaxo’s product portfolio in the context of competitor products and providing appropriate recommendations
- **Distributor Onboarding**:Ensuring distributor gets all relevant post appointment support
- **Distributor Account Management**: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates of stock and credit limits
- **Knowledge **of distributor ROI

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