Paid Media Expert

5 days ago

Noida Uttar Pradesh, India Barco Full time

**Date**:Jan 24, 2025

**Location**: Noida, IN

**Company**:Barco

Paid Media Expert

Wanted: an enthusiastic digitally savvy and business minded marketeer.

As a Paid Media Expert you will responsible for managing and optimizing Paid Media campaigns to drive targeted traffic, increase conversions and improve the return on investment (ROI) for advertising efforts. As a member of the Global Digital Marketing team, you will be based in Noida and report to the Digital Marketing Manager.

**Key Responsibilities**
- Develop paid media strategies to meet the business objectives, including traffic generation, lead acquisition, or brand awareness.
- Set up campaigns with appropriate budget allocation, bidding strategies, and targeting parameters.
- Optimize bid strategies, budgets and audience targeting to ensure maximum ROI and campaign efficiency.
- Track and monitor campaign performance metrics such as CTR, CPC (cost per click), CPA (cost per acquisition), conversion rates, etc.
- Provide regular reports on campaign performance, insights, and recommendations for improvement.
- Collaborate with the design and web development team to create high-converting landing pages that align with ad campaigns.
- Work closely with marketing, sales, and product teams to align paid media efforts with broader marketing and business objectives.
- Stay updated on industry trends, best practices, and algorithm changes in media advertising.

**Your profile**

Education: a degree in Marketing, or a related field

**Experience**:

- You have 1 or 2 years of digital marketing experience
- Experience in a marketing environment is a plus
- Experience in a variety of analysis; with a business relevancy mindset
- Thinks along on how to grow the business

**Skills**:

- Strong coordination and project management skills
- Ability to generate creative solutions for advertising challenges and customer engagement.
- Accuracy in managing campaigns, bidding and tracking conversions is critical
- Ability to troubleshoot issues in campaigns, including poor performance or technical issues related to tracking or platform compliance.

Behaviors:

- Be positive - even when faced with difficult problems.
- Be solutions minded.
- Remain calm under pressure.
- Agility to learn from marketing analytics. Evolve campaigns & communication accordingly to meet the defined objectives

Knowledge:

- Be proficient with LinkedIn Ads, Meta Ads and Google Ads to leverage their unique features.
- Knowledge of CRO principles to optimize landing pages and ad content for better conversion performance.
- Knowledge of nurturing programs to maximize inflow with paid media campaigns.
- Knowledge of search engine optimization (SEO) principles to ensure synergy between paid and organic search efforts.

**Let's "wow" you with**
- A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
- A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing.
- The opportunity to work for an international market leader where innovation matters.

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