Paid Media Executive

7 days ago

Noida Sector Noida Uttar Pradesh, India A K Enterprises Full time

**Key Responsibilities**:

- **Campaign Strategy**: Develop and implement paid social media strategies to achieve business objectives, including lead generation, traffic, brand awareness, and sales.
- **Ad Creation & Optimization**: Create engaging, high-converting ad copy, design ideas, and targeting strategies to maximize campaign performance.
- **Platform Management**: Manage paid campaigns on social platforms such as Facebook Ads Manager, Instagram, TikTok Ads.
- **Budget Management**: Oversee advertising budgets, ensuring optimal spend and return on investment (ROI) across all campaigns.
- **Performance Analysis**: Regularly monitor campaign performance, analyze key metrics, and report on results to ensure continuous improvement and alignment with business goals.
- **A/B Testing**: Run A/B tests for ad creatives, targeting, and bidding strategies to optimize campaign performance.
- **Collaboration**: Work closely with the content, creative, and analytics teams to ensure that paid ads align with overall marketing strategy and brand messaging.
- **Market Research**: Stay up to date on social media trends, platform updates, and new advertising features to maximize campaign impact.
- **Compliance & Best Practices**: Ensure all campaigns adhere to social media platform guidelines, legal requirements, and internal policies.

**Qualifications**:

- **Experience**: 2-4 years of experience in social media advertising or digital marketing, with a strong focus on paid social media campaigns.
- **Skills**:

- Proficiency in Facebook Ads Manager, Instagram Ads, TikTok Ads, and Google Ads (if applicable).
- Strong understanding of paid social media metrics, KPIs, and performance reporting.
- Expertise in audience segmentation, targeting, and retargeting strategies.
- Ability to write compelling ad copy and work with design teams to create visually appealing content.
- Analytical skills to interpret data and optimize campaigns effectively.
- Knowledge of A/B testing and conversion rate optimization techniques.
- Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- **Education**: Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- **Additional Requirements**:

- Strong communication and collaboration skills.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Ability to work under tight deadlines and adapt to changing priorities.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- UK shift

Supplemental Pay:

- Performance bonus
- Quarterly bonus
- Yearly bonus

Ability to commute/relocate:

- Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or willing to relocate with an employer-provided relocation package (required)

Application Question(s):

- What was the highest budget you have handled till now?
- What was the highest ROAS and ROI you have achieved till now?
- Have you even handled any International E-commerce social accounts?
- What is your Notice Period?
- What is your current monthly in-hand salary?
- What is your expected in-hand salary?

**Experience**:

- Social media marketing: 3 years (required)

**Location**:

- Noida Sector 62, Noida, Uttar Pradesh (required)

Work Location: In person

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