Paid Media Expert Ll Noida

2 weeks ago

Noida Uttar Pradesh, India Ebizon Full time

**Key Responsibilities**:

- Plan, create, and manage Facebook/Meta ad campaigns across different verticals.
- Conduct audience research and build effective targeting strategies.
- Optimize campaigns for performance, budget utilization, and ROI.
- Monitor and analyze campaign performance metrics, preparing regular reports.
- Test creatives, copy, and audiences to identify high-performing strategies.
- Collaborate with content, design, and marketing teams for campaign alignment.
- Stay updated with Meta Ads platform changes, policies, and new features.

**Required Skills & Qualifications**:

- 2-5 years of proven experience managing Facebook/Meta ad campaigns.
- Strong understanding of campaign setup, optimization, and reporting.
- Hands-on experience with Ads Manager, Power Editor, and related tools.
- Knowledge of tracking pixels, custom audiences, and retargeting strategies.
- Analytical mindset with strong problem-solving skills.
- Excellent communication and collaboration abilities.

**Good to Have**:

- Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.).
- Familiarity with eCommerce, lead generation, or performance marketing campaigns.
- Certification in Meta Ads (preferred but not mandatory).

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