Lubricant Services Marketing Advisor

, India
**Job Family Group**:
Commercial and Retail
**Worker Type**:
Regular
**Posting Start Date**:
October 8, 2025
**Business unit**:
**Experience Level**:
Experienced Professionals

**What’s the role**

As a **Services Marketing Specialist**, you support the Services Marketing & Strategy Manager in executing the Customer Solutions services strategy. This role is pivotal in developing and delivering a comprehensive, sector-agnostic marketing portfolio that enhances Shell’s services offering across global markets. You help shape the narrative, manage internal communications, and ensure the successful execution of marketing initiatives through effective stakeholder and agency collaboration.

**What you’ll be doing**
- **Marketing Strategy Execution**: Collaborate with the Services Marketing Manager to implement a bundled services marketing strategy aligned with Shell Lubricant Solutions’ overarching goals.
- **Services Narrative Development**: Own and maintain a strategic reference document that defines service positioning, language, claims, and priorities.
- **Full Funnel Strategy Creation**: Design a sector-agnostic marketing strategy that spans awareness, consideration, and conversion stages, adaptable across sectors, regions, and customer segments.
- **Collateral Development**: Create and manage marketing materials including toolkits, websites, white papers, ad copy, and event content. Ensure timely updates, version control, and deployment via internal platforms.
- **Internal Communications & Training**: Lead internal engagement efforts through newsletters, webinars, workshops, and learning sessions under the “Co-Lab” program to boost awareness and collaboration.
- **Budget & Agency Management**: Support budget planning, purchase order processes, and manage external agencies to deliver marketing and communication assets.
- **Stakeholder Engagement**: Build strong relationships across internal teams and prioritized regions/sectors to drive effective marketing execution.
- **Project Management**: Ensure timely and high-quality delivery of marketing initiatives with attention to detail and proactive problem-solving.

**What you bring**
- Bachelor's degree in engineering with experience in B2B marketing, ideally within industrial lubricants or a related technical field.
- Proven ability to quickly grasp technical concepts such as machinery, condition monitoring, and lubrication fundamentals.
- A successful track record in commercial roles, particularly in customer-facing environments.
- Strong project management skills and the ability to work independently with mínimal supervision.
- Excellent communication and collaboration skills to manage diverse stakeholders and cross-functional teams.
- Strategic thinking with the ability to translate complex service offerings into compelling marketing strategies and materials.

**What we offer**

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.
- Progress as a person as we work on the energy transition together.
- Continuously grow the transferable skills you need to get ahead.
- Work at the forefront of technology, trends, and practices.
- Collaborate with experienced colleagues with unique expertise.
- Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
- Benefit from flexible working hours, and the possibility of remote/mobile working.
- Perform at your best with a competitive starting salary and annual performance related salary increase - our pay and benefits packages are considered to be among the best in the world.
- Take advantage of paid parental leave, including for non-birthing parents.
- Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
- Grow as you progress through diverse career opportunities in national and
- international teams.
- Gain access to a wide range of training and development programmes.

We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal,.

**Who We Are**

Shell is a global group of energy and petrochemical companies, employing 103,000 people and with operations in more than 70 countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future.

Shell is a customer-focused organisation, serving more than 1 million commercial and industrial customers, and around 33 million custom