Public Relations Officer

**Role Overview**

We are looking for a confident, articulate, and proactive **Public Relations Officer (PRO)** to be the face and voice of our organization. This role demands a self-starter who thrives on building relationships, shaping narratives, and amplifying brand reputation across media, events, and public platforms. If you’re someone who writes with flair, communicates with conviction, and commands a room with ease, we’d love to meet you.

As a PRO, you will serve as the key liaison between our brand and the public—handling media outreach, managing stakeholder engagement, coordinating high-visibility events, and ensuring consistent brand representation in all external communications.

**Key Responsibilities**
- **Craft and communicate powerful brand narratives** across press releases, media pitches, speeches, feature articles, and other external communication formats.
- **Build and nurture relationships with journalists, editors, influencers, and media houses** to secure meaningful coverage and enhance brand visibility.
- **Own the brand’s public-facing voice**, ensuring alignment across interviews, event appearances, awards, recognitions, and speaking opportunities.
- **Coordinate press interactions and media events**, including briefings, interviews, press conferences, and coverage tracking.
- **Represent the organization at industry forums, exhibitions, roundtables, and networking events**—ensuring brand visibility and relationship-building with key stakeholders.
- **Collaborate with internal teams (Marketing, Content, Design)** to align messaging and media across campaigns and ensure cohesive storytelling.
- **Monitor media coverage, public sentiment, and industry developments** to identify opportunities and preempt reputational risks.
- **Support awards submissions, thought leadership content, and reputation-building initiatives** across traditional and digital channels.

**Preferred Profile**
- 2-4 years of hands-on experience in **Public Relations, Corporate Communications, or External Affairs**.
- Degree in **Mass Communication, Public Relations, Journalism, or a related discipline**.
- **Impeccable written and verbal communication skills** with a flair for storytelling and editorial finesse.
- Proven track record of **media engagement and event coordination**.
- Strong interpersonal and networking skills; natural ability to build trust with internal and external stakeholders.
- Comfortable with media monitoring tools, CRM systems, and content management platforms.
- Capable of working independently in a fast-paced, dynamic environment.

**You’ll Thrive in This Role If You Are**:

- A **storyteller at heart** who knows how to make brand narratives stand out.
- Comfortable being **on-the-ground and in the spotlight**, whether at a press briefing or a networking dinner.
- Naturally curious and well-informed, with a pulse on **industry news and public discourse**.
- An **organized multi-tasker** who can juggle deadlines, manage reputations, and stay calm under pressure.
- Eager to take ownership, **show up with energy**, and leave a lasting impression wherever you go.

Pay: ₹400,000.00 - ₹500,000.00 per year

**Benefits**:

- Health insurance

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Just checking—have you had a chance to read the job description carefully

**Experience**:

- Marketing or PR : 1 year (preferred)

**Location**:

- Mohali, Punjab (preferred)

Willingness to travel:

- 50% (preferred)

Work Location: In person