Public Relations Officer

2 weeks ago

Mohali, Punjab, India Innovative Incentives Rewards Pvt. Ltd Full time ₹ 4,00,000 - ₹ 5,00,000 per year

Role Overview

We are looking for a confident, articulate, and proactive Public Relations Officer (PRO) to be the face and voice of our organization. This role demands a self-starter who thrives on building relationships, shaping narratives, and amplifying brand reputation across media, events, and public platforms. If you're someone who writes with flair, communicates with conviction, and commands a room with ease, we'd love to meet you.

As a PRO, you will serve as the key liaison between our brand and the public—handling media outreach, managing stakeholder engagement, coordinating high-visibility events, and ensuring consistent brand representation in all external communications.

Key Responsibilities

  • Craft and communicate powerful brand narratives across press releases, media pitches, speeches, feature articles, and other external communication formats.
  • Build and nurture relationships with journalists, editors, influencers, and media houses to secure meaningful coverage and enhance brand visibility.
  • Own the brand's public-facing voice, ensuring alignment across interviews, event appearances, awards, recognitions, and speaking opportunities.
  • Coordinate press interactions and media events, including briefings, interviews, press conferences, and coverage tracking.
  • Represent the organization at industry forums, exhibitions, roundtables, and networking events—ensuring brand visibility and relationship-building with key stakeholders.
  • Collaborate with internal teams (Marketing, Content, Design) to align messaging and media across campaigns and ensure cohesive storytelling.
  • Monitor media coverage, public sentiment, and industry developments to identify opportunities and preempt reputational risks.
  • Support awards submissions, thought leadership content, and reputation-building initiatives across traditional and digital channels.

Preferred Profile

  • 2–4 years of hands-on experience in Public Relations, Corporate Communications, or External Affairs.
  • Degree in Mass Communication, Public Relations, Journalism, or a related discipline.
  • Impeccable written and verbal communication skills with a flair for storytelling and editorial finesse.
  • Proven track record of media engagement and event coordination.
  • Strong interpersonal and networking skills; natural ability to build trust with internal and external stakeholders.
  • Comfortable with media monitoring tools, CRM systems, and content management platforms.
  • Capable of working independently in a fast-paced, dynamic environment.

You'll Thrive in This Role If You Are:

  • A storyteller at heart who knows how to make brand narratives stand out.
  • Comfortable being on-the-ground and in the spotlight, whether at a press briefing or a networking dinner.
  • Naturally curious and well-informed, with a pulse on industry news and public discourse.
  • An organized multi-tasker who can juggle deadlines, manage reputations, and stay calm under pressure.
  • Eager to take ownership, show up with energy, and leave a lasting impression wherever you go.

Job Type: Full-time

Pay: ₹400, ₹500,000.00 per year

Benefits:

  • Health insurance

Ability to commute/relocate:

  • Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • Just checking—have you had a chance to read the job description carefully

Experience:

  • Marketing or PR : 1 year (Preferred)

Location:

  • Mohali, Punjab (Preferred)

Willingness to travel:

  • 50% (Preferred)

Work Location: In person

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