Social Media Associate

3 days ago

Mumbai, India Cuddles Foundation Full time

Social Media Associate

About the role:
As a Social Media Associate for Cuddles Foundation, you will be responsible for the growth

and management of our communities of supporters and beneficiaries on social media. You

will work closely with the marketing and communication team to create engaging content for

our social media platforms, including keeping our social media profiles updated and

brand-focused, managing our online engagement with supporters and growing our supporter

base through collaborations and campaigns.
- Responsibilities:
- You’ll set and implement social media campaigns to align with marketing strategies.
- You’ll create dynamic written, graphic, and video content for all our social media

accounts.
- You’ll constantly push the envelope to increase our following and engagement on

these accounts, including managing paid promotions and influencer partnerships.
- You’ll create and own a content calendar for all our social platforms.
- You’ll answer queries from supporters and followers that come in via social media or

google reviews.
- You’ll participate in internal/external events to build our community and boost brand

awareness.
- You’ll liaise with internal teams to stay updated on new programs, campaigns and

features that can be shared on social media.
- You’ll use Google and social media analytics to measure the success of campaigns

and continually find ways to improve on those metrics through testing and new

initiatives.
- You’ll stay up-to-date with digital technology trends to ensure we are always on point.
- Must-Haves:
- Marketing or Social Media Marketing degree preferred.
- 1-3 years of professional experience as a community manager/content

developer/social media executive.
- Functional design (Canva), video/reel making, and photography skills with an

excellent aesthetic sense.
- Experience writing copy for marketing purposes with an ability to vary copy voice and

tone to align with various audiences.
- Understanding of popular social networks - design, functionality, users.
- Incredible attention to detail and ability to multitask.
- Exceptional interpersonal, oral, and written communication skills.
- A sense of humour.

**Skills**:You can get stuff done.

You are known for your ability to engage, network and collaborate to solve a problem.

You care about the details.

You can spot a typo from a mile, including the one in this sentence.

You have an opinion and are not afraid to express it.

You articulate and back your suggestions and recommendations on social media with

trends, research and references. You are not afraid to share your opinion and do so with

poise, confidence and respect.

You take the initiative.

You are a self-starter, not waiting for permission to get going. You see something broken;
you fix it.

You thrive in a collaborative space.

You are excited about collaborating with others in your team. It doesn’t matter who came up

with the idea, as long as it’s okay. You care more about the end goal than personal

recognition.

Location: Mumbai
This is a full-time role based in Mumbai.

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