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PPC Executive

2 weeks ago

Mumbai Maharashtra, India Plixlife Full time

As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.

Key Areas and Responsibilities

Customer acquisition & digital sales funnel management:
Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS / ROAS & ensuring targets are met

Campaign Management

Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue
- Daily campaign management across all the digital marketplace platforms for acquisition
- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results

PROMOTIONS:
Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

BUDGET AND ROI MANAGEMENT

Optimize continuously to ensure high ROI and minimize CAC

ANALYTICS AND REPORTING

Leverage ad platform analytics and tools such as Helium 10, Amazon PI tool etc. to derive actionable insights
- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
- Monitor performance & optimize/course correct

Skills Required:
Core digital marketing skills & hands-on experience across Amazon, Flipkart, Myntra ads etc.
- Strong experience in analytics tools and techniques
- Proficient in quantitative analysis & insighting
- Data/numbers oriented **Good at advanced excel/other data analysis tools**:

- Strong verbal & written communication

Competencies:
Commercial & strategic acumen
- Results driven & ROI focused
- Technology oriented with keen interest in latest tech developments in digital marketing
- People orientation & leadership ability
- Strong bias to action
- Agility and ability to take decisions/course correct fast

1-2 years of experience of which majority should be in a B2C ecommerce set up with strong hands on experience executing campaigns on Amazon, Flipkart etc.
- Graduate
- Experience in handling large monthly budgets (50L - 1Cr month)

Good verbal/written communication skills in English

**Job Types**: Full-time, Permanent

Pay: ₹33,000.00 - ₹50,000.00 per month

**Benefits**:

- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Application Question(s):

- Experience in Amazon Ads
- Experience in Flipkart Ads
- Experience in Myntra Ads
- Current Salary
- Are you Immediately Available

**Experience**:

- total work: 5 years (required)

Work Location: In person