PPC Executive

2 days ago

Malad Mumbai Maharashtra, India SIB Infotech Full time

We are hiring a Pay Per Click (PPC) Expert for running our PPC campaigns and also monitoring their budget.

In order to succeed in this role, PPC Expert must have sound knowledge of all Search Engine Optimization and Search Engine Marketing principles. In addition to that, also have excellent mathematical and analytical skills.

As a SEM - Paid Marketing Strategist, you will be responsible for developing and executing strategic paid marketing campaigns on Google and Facebook Ads platforms, to drive traffic, increasing conversions and maximizing ROI.

Roles & Responsibilities:

- Monitoring budgets for paid search campaigns and also overseeing company’s accounts on search platforms.
- Devising strategies to drive online traffic/sales to our web and mobile properties.
- Developing and managing digital marketing campaigns on Google and other ad networks.
- Tracking KPIs and producing valuable reports for senior management.
- Drive new ideas and processes to improve the performance of campaigns across the web and mobile, including account structure, bidding, ad copy, and keyword development.
- Experience with using Google analytics for in-depth analysis of account performance.
- Run A/B split tests for landing pages and ad copy.
- Working with Dynamic search ads, Remarketing, and dynamic remarketing.
- Overseeing the process of audience targeting and keyword selection.
- Finding ways for reducing click frauds.
- Staying aware of the latest SEM and PPC trends.
- Maintaining strategic partnerships with vendors and PPC ad platforms.
- Suggesting and developing campaigns across various channels, especially social networks.
- Develop and implement strategic paid marketing campaigns on Google and Facebook Ads platforms
- Conduct in-depth keyword research and competitive analysis to inform campaign strategy
- Develop ad creative, landing pages, and other campaign assets to drive engagement and conversions
- Monitor and report on campaign performance, including key metrics such as ROI, CTR, CPA, and conversion rates
- Collaborate with internal teams to ensure that campaigns align with overall marketing and business goals **Stay up-to-date with industry trends and best practices, and recommend new strategies for improving campaign**

Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Making Powerful Call -to actions for the visitors

Research and analyse competitor advertising links

Pay: ₹20,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

**Experience**:

- Google Ads: 1 year (required)
- Facebook Advertising: 1 year (required)
- PPC Campaign Management: 1 year (required)

Work Location: In person

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