PPC Executive

6 hours ago

Powai Mumbai Maharashtra, India DiTech Creative & Digital Marketing Pvt. Ltd. Full time

Job description

Position: PPC Executive

Location: Powai, Andheri East

Experience: 2+ years in Paid Media (Google Ads and Meta Ads) with current experience in an ad agency.

**Responsibilities**:
Develop and implement PPC strategies to achieve marketing objectives and drive targeted traffic to our websites or landing pages.

Conduct comprehensive keyword research to identify relevant and high-performing keywords for PPC campaigns.

Create compelling and effective ad copy that aligns with campaign goals and maximizes click-through rates.

Optimize PPC campaigns through bid management, ad scheduling, targeting adjustments, and budget allocation.

Continuously monitor and analyze campaign performance using various analytics tools, and make data-driven decisions to improve results.

Conduct A/B testing and experimentation to optimize ad variations, landing pages, and conversion rates.

Collaborate with cross-functional teams, including copywriters, designers, and developers, to ensure consistent messaging and optimal user experience.

Stay updated with industry trends, algorithm changes, and new features in PPC advertising platforms.

Prepare regular reports on campaign performance and present insights, recommendations, and results to stakeholders.

**Salary**: ₹25,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- PPC Campaign Management: 2 years (preferred)

Work Location: In person

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