Brand and Marketing

2 days ago

Gurugram Haryana, India Epoch Elder Care Full time

**Location**: Gurgaon

**Experience**: 2-3 years

**Mandatory minimum qualification**: Bachelor’s degree in marketing, English, Journalism or related field from an accredited institution.

Key Responsibility Areas (not specific to):
Epoch Elder Care is looking for a Content Writer - Brand and Marketing. This position will report to the Head of Marketing. She/he will assist with the development and management of communication and a variety of other creative and content tasks as assigned. Through this role, one gets to interact with senior members of the internal & external team, understand the industry and learn how marketing strategies are devised from the ground up.

Primary responsibilities
- Create compelling and high-quality written content in specific time frames, including short and long pieces for various communication channels.
- Consistently compose creative and engaging content for website, digital, and social media - blogs, social media posts/ads content, articles, newsletters, press releases, announcements, etc. based on concepts and stories of Epoch.
- Proofread content for errors and inconsistencies.
- Create opinion articles for leadership team.
- Identify customer and industry needs, understand gaps, and develop projects based on analysis.
- Manage and execute ongoing projects - client speak, plaques, cards, celebrating lives.
- Conduct keyword research and use SEO best practices in content to increase website traffic, ensuring relevant, SEO-compliant content is uploaded.
- Create and manage postings and analyze Facebook, LinkedIn, YouTube, Instagram, and other digital platforms, as relevant.
- Work closely with different departments at Epoch to align marketing efforts and provide necessary support in terms of marketing materials and initiatives.
- Participate in team meetings and brainstorming sessions to generate new ideas and approaches.
- Create and update various sales and marketing collaterals and processes - brochures, newsletters, and presentation decks - and maintain a record of all information.
- Assist in Online Reputation Management, ensuring all statistics and information are updated on all online portals where Epoch is mentioned.
- Perform other content-related work, as assigned.

**Qualifications**:

- Bachelor’s degree in Marketing, English, Journalism, or related field from an accredited institution.
- Minimum 2-3 years’ experience in content writing and project management.
- Excellent communication and writing skills.
- Proven work experience as a Content Writer with a portfolio of published articles/content.
- Strong attention to detail.
- Gives and welcomes feedback.
- Ability to work with a team and independently.
- Able to adapt to changing market dynamics and adjust content strategies accordingly.

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