B2b Marketing Executive

**Key Skills & Qualifications**:

- **B2B Marketing Expertise**:

- Deep understanding of B2B marketing strategies, focusing on lead generation, nurturing, and converting business clients.
- Familiarity with how marketing and sales work together in a B2B context (longer sales cycles, relationship building, etc.).
- **Campaign Management**:

- Hands-on experience in developing, executing, and optimizing marketing campaigns specifically for B2B products or services.
- Expertise in using data-driven insights to optimize campaigns for better results (e.g., more qualified leads, higher conversion rates).
- **Sales and Marketing Alignment**:

- Strong understanding of sales goals and processes, ensuring marketing strategies directly support and align with the sales pipeline.
- Ability to coordinate with the Sales Director to adjust campaigns according to sales targets, market feedback, and business goals.
- **CRM and Marketing Automation**:

- Proficiency in CRM tools (Salesforce, HubSpot, etc.) for tracking leads and ensuring smooth handoffs between marketing and sales teams.
- Experience with marketing automation tools (e.g., Marketo, Pardot) to streamline lead nurturing and follow-ups.
- **Collaboration with Sales Teams**:

- Directly collaborating with the **Sales Director** to align marketing campaigns with sales objectives, ensuring both teams are on the same page for lead generation and conversion strategies.
- **Data Analysis & Reporting**:

- Ability to analyze and report on campaign performance, especially in terms of how well leads generated by marketing are converting through the sales pipeline.
- Proficiency in using tools like Google Analytics, HubSpot, or Salesforce to monitor and measure KPIs (key performance indicators) like ROI, lead quality, and conversion rates.
- **Strong Communication Skills**:

- Ability to present campaign performance, insights, and recommendations clearly to both marketing and sales leadership.
- Strong written and verbal communication to collaborate with various stakeholders, including the Sales Director and other departments.
- **Cross-Department Collaboration**:

- Collaborate with other departments such as product, customer success, and content teams to ensure the marketing materials and campaigns are aligned with broader business objectives.
- Foster good communication between the marketing and sales teams to ensure both teams are working together toward a unified goal.

**Ideal Background**:

- **2+ years of experience** in **B2B marketing**, with hands-on campaign management experience and a strong understanding of sales processes.
- Prior experience in working **directly with sales teams** (specifically Sales Directors or senior sales leadership) to align strategies and optimize lead generation.
- Solid understanding of **CRM tools** (like Salesforce, HubSpot) and **marketing automation platforms**.
- Strong **analytical skills** to assess the effectiveness of campaigns and optimize based on feedback from both sales and marketing performance metrics.
- Experience in working with **longer sales cycles** and **relationship-building** aspects of B2B sales.

**Additional Traits**:

- **Proactive Problem-Solving**: Able to anticipate potential roadblocks and work with the Sales Director to find solutions.
- **Leadership**: Ability to coordinate and lead cross-functional teams.
- **Attention to Detail**: Ensuring that campaigns and communication align with sales goals and market needs.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Life insurance
- Paid sick time
- Provident Fund

Schedule:

- Evening shift
- Monday to Friday

**Language**:

- English (preferred)

Work Location: In person