Social Media Executive

2 days ago

Lucknow Uttar Pradesh, India The Goat Trust Full time

**Job description**

**Job Title: Social Media Manager**

**No. Of Position : 1**

**Company: The Goat Trust**

**About The Goat Trust**

The Goat Trust is a nonprofit organization dedicated to promoting sustainable agriculture and rural development through the rearing and conservation of goats. As a Social Media Manager, you will play a crucial role in spreading awareness about our organization, engaging our online community, and driving meaningful impact through social media platforms.

**Responsibilities**:
Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with The Goat Trust's goals and objectives. Identify target audiences, create engaging content, and plan campaigns to increase brand visibility and reach.

Content Creation: Create high-quality, compelling, and shareable content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. This includes graphics, videos, articles, infographics, and other multimedia content.

Community Management: Monitor and engage with our online community, responding to comments, messages, and inquiries in a timely and professional manner. Foster a positive and interactive environment, building relationships with followers, supporters, and potential donors.

Analytics and Reporting: Utilize social media analytics tools to track key performance indicators (KPIs), measure the effectiveness of campaigns, and generate reports. Analyze data to identify trends, insights, and areas for improvement, adjusting strategies accordingly.

Social Listening: Monitor social media channels for relevant industry trends, conversations, and user-generated content related to The Goat Trust. Utilize this information to inform content creation, engagement strategies, and brand positioning.

Collaboration: Work closely with other departments, such as communications, marketing, and fundraising, to align social media efforts with broader organizational initiatives. Coordinate with team members to gather information, stories, and updates to be shared on social media.

Stay Up-to-Date: Keep abreast of the latest social media trends, best practices, and emerging platforms. Recommend new strategies, tools, and techniques to improve The Goat Trust's social media presence and engagement.

**Qualifications**:
Proven experience as a Social Media Manager or similar role, preferably in the nonprofit sector.

In-depth knowledge of social media platforms, their features, algorithms, and best practices.

Strong copywriting and content creation skills with a keen eye for visual aesthetics.

Proficiency in using social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, Google Analytics, etc.

Excellent communication and interpersonal skills to engage and interact with online communities.

Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

Passion for sustainable agriculture, rural development, and the mission of The Goat Trust.

Degree in marketing, communications, or a related field is preferred with minimum 1to 2 years.

**Join The Goat Trust's team as a Social Media Manager and contribute to our mission of creating a sustainable future through goat rearing and rural development. Help us raise awareness, inspire communities, and make a positive impact through effective social media strategies and engaging content.**

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

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