Social Media Executive

**Location**: Noida (On-site) **Company**: Social Angel Services Pvt. Ltd. **Industry**: Donation-based Crowdfunding Platform | Social Impact

**About Us**

Social Angel is a tech-driven crowdfunding platform that bridges donors with NGOs, individuals, and communities in need. Our mission is to transform kindness into action by building a transparent and impactful donation ecosystem.

We are seeking a **Social Media Executive (2-3 years experience)** to manage our digital presence, craft compelling narratives, and drive community engagement across platforms. This role is a blend of **strategy, creativity, and analytics**—ideal for someone who wants to create meaningful impact through storytelling.

**Key Responsibilities1. Social Media Strategy & Planning**
- Develop strategies aligned with Social Angel’s **fundraising and brand awareness goals**.
- Identify and understand target audiences (donors, NGOs, fundraisers, general public).
- Select relevant platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter/X) for maximum impact.
- Stay updated with **trends, features, and tools** to keep content relevant and engaging.

**2. Content Creation & Management**
- Create high-quality, engaging posts, reels, stories, infographics, and short videos.
- Develop and manage a **monthly content calendar** to ensure consistent posting.
- Maintain **brand voice, tone, and visual identity** across all platforms.
- Collaborate with designers, writers, and video editors for creative assets.

**3. Campaign Planning & Execution**
- Conceptualize and launch **social media campaigns** for fundraisers, events, or awareness drives
- Manage **paid ad campaigns** (Meta Ads, LinkedIn Ads, Google Ads basics) to boost reach and conversions.

**4. Community Engagement & Reputation Management**
- Respond to comments, queries, and messages promptly to build trust.
- Implement engagement strategies (polls, challenges, contests, live sessions).
- Handle **negative feedback or sensitive queries** diplomatically to protect the brand’s reputation.

**5. Performance Monitoring & Analytics**
- Track KPIs: engagement, reach, follower growth, clicks, conversions.
- Use analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics) to gather insights.
- Prepare performance reports with actionable recommendations.

**6. Collaboration & Partnerships**
- Coordinate with **marketing, content, fundraising, and operations teams** for aligned messaging.
- Support influencer collaborations or partnerships that amplify campaigns.

**7. Innovation & Learning**
- Experiment with content formats, posting schedules, and campaign styles (A/B testing).
- Propose creative ideas to stand out in the **social impact/crowdfunding space**:

- Stay updated with social media certifications, webinars, and best practices.

**Skills & Qualifications**
- 2-3 years of experience in **social media management** (preferably with NGOs, startups, or digital marketing agencies).
- Strong knowledge of **Instagram, Facebook, LinkedIn, Twitter/X, YouTube**.
- Hands-on skills in **Canva/Adobe Suite**, video editing, and copywriting.
- Basic understanding of **paid media campaigns** and budget optimization.
- Excellent communication and **storytelling ability**—must connect emotionally with audiences.
- Analytical mindset to evaluate performance and optimize campaigns.
- Bachelor’s degree in Marketing, Mass Communication, or related field.
- Strong command of **SEO, hashtags, and creative caption writing**.

**What We Offer**
- Opportunity to use your creativity for **social good and real-world impact**.
- Exposure to **high-visibility fundraising campaigns**.
- Supportive, mission-driven work culture.
- Competitive salary + performance-based incentives.

**How to Apply**

✨ _At Social Angel, your creativity will not just build a brand—it will inspire hope and create change._

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person