Demand Generation

**About us**:
Lifesight is a fast growing enterprise SaaS company focused on helping brands, publishers, agencies and platforms leverage data to build customer intelligence, experiences and relationships. We have a team of 65 across offices in the US, Singapore, India, Australia and UAE with over 300 customers. With an unprecedented amount of data being generated by customers today, we make it easy for businesses to understand, target and measure their customers by leveraging their customer data with our industry leading identity solution. Our platform collects, unifies, enriches and activates data for marketing and analytics use cases so users can focus on executing their strategy and delivering their products. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth

Position Overview

What You’ll Do
- Plan and execute end-to-end demand generation programs for various multi-channel, multi-touch demand generation activities with short term and long term goals that are in line with the company’s revenue goals.- Own content and campaign strategy and implementation plans with execution support from writing, web, design, and social teams.
- Manage all channels and optimize content in our website/social presence to drive higher lead conversions.
- Constantly monitor and analyze key marketing metrics to ensure positive ROI from marketing campaigns.
- Develop and execute innovative, multi-channel campaigns to drive enterprise MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.
- Develop an online presence on software marketing channels such as G2 and Capterra to drive intent-based leads.
- Leverage webinars and digital conference participation/sponsorship to prospect for potential customers.
- Partner with the outbound marketing team to ensure quality lead delivery and proper follow-up according to established SLAs.
- Build a consistent feedback loop and continuously improve and optimize lead hand-off processes with the sales team.
- Effectively track and understand marketing funnel KPIs and report to the leadership team on the impact of demand gen activities on monthly revenue.

**Requirements**:
You are perfect for the role if you..
- 6-9 years of relevant marketing experience with a demonstrated track record of success running B2B demand generation campaigns, preferably for a SaaS or technology company
- 4+ years of demand generation/campaigns experience
- Have experience implementing enterprise-level demand generation programs and experience generating high quality leads for marketing technology products.
- Have a deep understanding of data-driven marketing, campaign optimization and campaigns measurements to prove ROI with comprehensive reporting.
- Have tactical, hands-on experience with lead forecasting, nurturing, scoring, reporting, and analysis.
- Have experience working with paid media, B2B influencers and content syndication vendors.
- Have hands-on experience with Hubspot, Intercom and advertising platforms like Linkedin.
- Have experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey
- Are a self-starter who excels at multitasking and thrives in a fast-paced environment with strong ability to take ownership with mínimal supervision.
- Have excellent time management skills with the ability to prioritize and shift workload to meet deadlines
- Have exceptional writing, communication and presentation skills.
- Are a highly self motivated individual with creative flair and eye for good design and extreme attention to detail.

**Job Information**:
Industry

**Sales - Marketing**
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City

**Bangalore**
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State/Province

**Karnataka**
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Country

**India**
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Zip/Postal Code

**560095