Head of Demand Generation

Head of Demand Generation - Unifize Function: Growth & Demand Generation About Unifize Unifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development. We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative AI platform. Our mission is to help manufacturers accelerate product development, improve compliance, and drive operational excellence through intelligent, cross-functional collaboration. About the Role We’re looking for a Growth Marketing Manager to lead Unifize’s growth and demand generation charter. This role is responsible for building and executing a full-funnel growth strategy that increases awareness, drives qualified leads, and converts them into sales-accepted opportunities that contribute directly to pipeline creation. You’ll own Unifize’s multi-channel growth engine — from paid ads and inbound to webinars and lifecycle nurture — and will be measured on pipeline impact and efficiency across all marketing-led sources. Core Objectives & OKRs Primary Objective: Drive pipeline creation and efficiency through high-quality sales-accepted leads (SALs) generated from marketing-led initiatives. Key OKRs (first two quarters): 1. Sales Accepted Leads (SALs): - Increase the number of SALs while maintaining or improving conversion efficiency. - Ensure SAL quality and readiness for sales handoff. - Marketing-Generated Pipeline: - Pipeline and qualified opportunities generated from marketing-led sources (webinars, social, inbound, PPC, PPL, etc.). - Full-Funnel Demand Generation: - Leads generated from campaigns such as webinars, social, and content marketing. - Conversion rate improvements across MQL → SQL → Opportunity. - Website & Account Engagement: - Increase the number of relevant ICP accounts visiting and engaging with Unifize’s website. - Optimize website conversion rates and lead capture flows. - Experimentation & Efficiency: - Design, execute, and measure growth experiments with clear hypotheses, success metrics, and ROI tracking. - Improve spend efficiency (CPL, CPO, CAC) through iterative learning and data-driven decisions. What You’ll Own 1. Growth & Demand Generation Execution - Own and execute campaigns across paid, organic, and partner channels — LinkedIn Ads, Google Ads, inbound, ABM, webinars, content syndication, etc. - Build scalable programs that consistently generate qualified inbound and marketing-sourced opportunities. - Manage PPL (Pay-Per-Lead) campaigns, ensuring lead quality and sales acceptance efficiency. 2. Full-Funnel Marketing Strategy - Define and operationalize awareness, nurturing, and conversion stages across all ICPs. - Build role- and stage-specific nurture journeys that move prospects through the funnel. - Lead all lifecycle marketing and conversion optimization efforts. 3. Experimentation Framework - Own Unifize’s growth experimentation roadmap — from hypothesis and design to measurement and iteration. - Test new channels, creative formats, offers, and value propositions to unlock scalable growth. 4. Analytics, Attribution & Insights - Lead the analytics, prospecting, heatmapping, and attribution tech stack. - Build dashboards that tie campaign performance directly to pipeline and revenue outcomes. - Implement hybrid attribution models (multi-touch + self-reported) for true ROI measurement. 5. Collaboration & Alignment - Work closely with Sales and Outbound teams to align on lead quality, feedback loops, and account engagement. - Partner with Product Marketing and Founders on ICP insights, campaign messaging, and positioning refinement. What Success Looks Like - Consistent growth in sales-accepted leads and marketing-generated pipeline. - Increased conversion efficiency across MQL → SQL → Opportunity stages. - Improved account engagement and website conversion rates. - Rapid experimentation velocity and measurable ROI improvement across channels. - Tight marketing–sales alignment with shared goals and feedback cycles. What We’re Looking For - 4-6 years in B2B SaaS/enterprise growth or demand generation, ideally within regulated or industrial tech sectors. - Has worked in building and selling SaaS to the North American market - Demonstrated ability to work with high-ticket, sales-led SaaS products and solutions - Proven record of marketing-sourced pipeline generation in a sales-led environment. - Hands-on expertise in paid media, inbound, ABM, and marketing automation. - Strong analytical and experimentation mindset — experience building growth dashboards and running controlled tests. - Proficiency with analytics and automation tools (HubSpot, Salesforce, GA4, Hotjar, Segment, attribution platforms). - Excellent communication, prioritization, and cross-functional collaboration skills. - Builder mentality — excited to design systems, not just operate them. Why Join Unifize - Lead the growth charter for a fast-scaling, AI-first enterprise platform. - Own strategy, execution, and measurement across all products (QMS, DMS, CMMS). - Directly influence revenue and GTM strategy alongside the founding team. - Competitive pay with a performance-linked OTE after two quarters. - Work in a high-autonomy, high-impact environment where experimentation is encouraged and success is measurable.