Influencer Marketing

1 week ago


Katraj Pune Maharashtra, India YEWALE AMRUTTULYA PVT. LTD. Full time

**Influencer Research & Identification**:
**1) Key Responsibilities**:

- Conduct in-depth research to identify influencers (micro, macro, and celebrity) relevant to our brand and franchise opening events across multiple cities.
- Utilize platforms like Instagram, TikTok, YouTube, and others to source influencers who align with our brand values and target audience.

**2) Collaboration & Negotiation**:

- Reach out to potential influencers and negotiate collaboration terms, including pricing, deliverables, and event involvement.
- Build strong, long-term relationships with influencers, ensuring their engagement and alignment with brand goals.
- Negotiate competitive pricing models based on influencer data, audience size, and engagement rates.

**3) Data Collection & Analysis**:

- Maintain a database of influencers, their audience demographics, and pricing information by city, ensuring up-to-date and accurate data.

**4) Event Coordination**:

- Coordinate influencer participation in franchise opening events, ensuring influencers are briefed, scheduled, and prepared for the events.

**Key Skills & Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- 0-1 experience in influencer marketing, digital marketing, or a related role.
- Freshers can also apply
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, Twitter, etc.), trends, and influencer landscape.

Pay: ₹23,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person



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