
PPC (Google & Meta Ads) Executive in Gandhinagar
6 days ago
**Job Overview**
As a PPC Executive, you will be responsible for managing and optimizing paid advertising campaigns across **Google Ads** and **Facebook Ads** for our diverse client base. This role requires strategic thinking, analytical skills, and excellent communication.
**Key Responsibilities**
- Plan, launch, and manage PPC campaigns across **Google Ads** (Search, Display, Shopping, Video, Performance Max) and **Facebook Ads**.
- Conduct keyword research, audience segmentation, and bid strategy planning.
- Optimize ad copies, creatives, and landing pages to improve **CTR** and **conversion rates**.
- Monitor key performance indicators**:CTR, CPC, CPA, ROAS**, and more.
- Execute A/B testing for ads, audience segments, and bidding methods.
- Stay up-to-date with the latest algorithm updates and best practices in Google & Meta platforms.
- Manage advertising budgets with a focus on ROI.
- Prepare detailed performance reports and insights for internal stakeholders and clients.
**Requirements**:
- 1-3 years of hands-on experience in **PPC campaign management**.
- Proficiency in **Google Ads** and **Facebook Ads Manager** (including Meta Business Suite, Pixel, Retargeting, Lookalike Audiences).
- Knowledge of **Google Analytics**, **Google Tag Manager**, and conversion tracking.
- Strong analytical and problem-solving skills.
- Excellent command of **English** (written and spoken) to communicate with clients.
- Ability to manage multiple campaigns in a fast-paced environment with accuracy and efficiency.
**Why Join Us?**
- Be part of a skilled and collaborative digital marketing team.
- Work on high-budget, performance-driven campaigns.
- Learn continuously and grow your career in the PPC domain.
- Location: Sargasan, Gandhinagar_
- Job Type: Full-Time_ | _Experience: 1 to 3 Years_ | _Salary: Up to ₹20,000/Month_
Pay: ₹12,620.13 - ₹20,000.00 per month
Schedule:
- Monday to Friday
Work Location: In person
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