
CRM Executive
2 days ago
**Job Summary**:
The CRM Executive is responsible for managing customer relationships through strategic communication and data-driven decision-making. This role involves executing and optimizing CRM campaigns, analyzing customer data, and using CRM software to enhance customer experience, loyalty, and retention.
**Key Responsibilities**:
- **Campaign Management**:
- Develop personalized communication strategies based on customer segmentation and behavioral data.
- **Customer Segmentation**:
- Conduct customer segmentation and targeting strategies to ensure that each customer group receives relevant communications.
- Use segmentation and data analysis to improve the effectiveness of campaigns and drive customer retention.
- **Data Analysis and Reporting**:
- Collect, analyze, and interpret customer data to provide insights and make data-driven decisions.
- Track, report, and measure CRM campaign performance and identify areas for improvement.
- **CRM System Management**:
- Maintain and update customer information in the CRM system, ensuring data accuracy and integrity.
- Work with IT and vendors to troubleshoot, customize, and optimize CRM systems.
- **Customer Engagement**:
- Assist in developing strategies for customer loyalty programs, cross-selling, upselling, and personalized recommendations.
- Use insights from CRM data to create personalized messages that improve customer engagement and satisfaction.
- **Collaboration and Coordination**:
- Collaborate with sales, marketing, and customer service teams to align CRM activities with broader company goals.
- Support training and development initiatives for the team regarding CRM tools and best practices.
**Qualifications**:
- Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field.
- Proven experience (2+ years) in CRM, customer success, or marketing.
- Excellent written and verbal communication skills.
- Attention to detail, organizational skills, and an ability to manage multiple campaigns simultaneously.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Commission pay
Work Location: In person
Expected Start Date: 01/11/2024
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