Social Media Marketing Executive

3 days ago


Erode Tamil Nadu, India Vidyut Info Solutions Pvt Ltd Full time

We are looking for a dynamic and creative **Social Media Marketing Executive** to help drive brand awareness, increase app downloads, and attract both merchants and customers. The role involves creating engaging campaigns, managing online presence, and ensuring consistent visibility across social platforms.

**Responsibilities**:

- Develop and execute social media strategies to increase app downloads and brand awareness.
- Design and manage campaigns targeting merchant acquisition and customer engagement.
- Create engaging content (posts, reels, videos, blogs) tailored for Tier 2 & Tier 3 audiences.
- Run paid campaigns on platforms like Facebook, Instagram, Twitter, Google Ads.
- Track campaign performance, analyse metrics, and optimize for higher ROI.
- Collaborate with design and product teams for promotional creatives.
- Respond to queries, and build strong brand presence.
- Research market trends and competitor strategies to position Sevanta effectively.

**Key Requirements**:

- Minimum qualification: Graduate preferred.
- 2-4 years of experience in social media marketing / digital marketing.
- Hands-on experience with Facebook Ads Manager, Google Ads, SEO/SEM.
- Strong content creation & copywriting skills (in English and local languages preferred).
- Ability to understand Tier 2 & Tier 3 customer behaviour and merchant mindset.
- Data-driven mindset with ability to use analytics tools.
- Creative, proactive, and able to work in a fast-paced environment.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person


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