Btl and CRM Marketing Executive

1 week ago

Mumbai, India Genext Students Full time

**Job Description**:
We are looking for an experienced BTL and CRM Marketing Executive to assist in the planning, execution, and optimization of our BTL and CRM marketing efforts.

**Responsibilities**:
BTL Marketing:

- Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.
- Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
- Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions

CRM & Channel Sales marketing:

- Analyse customer product engagement to push marketing communication for lead conversion, customer retention, reactivation & loyalty goals
- Drive channel sales marketing programs, including lifecycle trigger programs, transactional messaging, and large-scale campaigns
- Collaborate across business units to identify and share best practices for customer activation, retention, and loyalty, and enhance existing processes and procedures to facilitate adoption.

**Requirements**:

- 1 to 3 years experience in similar role
- Excellent understanding of marketing concepts and best practices in vendor management
- Experience with executing BTL campaigns / events across India
- Skills and experience in Loyalty Programs and Sales Collaterals development
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills

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